Strategic Market Development and Demand Creation
See how Singular Genomics successfully executed their go-to-market strategy. Marketing a biotech product before it officially launches can be challenging but is critical to drive rapid product adoption. For instance, how do you effectively launch a new sequencing platform in a very competitive space? Many biotech companies in this stage utilize both paid advertising and […]
4 Tips For Audience Development in Your LinkedIn Biotech Marketing Strategy
Why You Should Use LinkedIn For Your Biotech Marketing Quick Tips: LinkedIn Question Checklist What is my goal, and is LinkedIn the right outlet? Who is my audience? Are they decision-makers? What is my budget? How will success be measured? Even though it doesn’t inherently sound like it, using LinkedIn for business-to-business marketing is all […]
Biotech Inbound Marketing Basics for Your Growing Business
Quick Tips Inbound marketing is a great way to engage with target audiences in a tailored way that provides them value. While biotech marketers are adopting inbound marketing into their overall marketing strategies, there is still room for significant improvement. What Is Biotech Inbound Marketing Inbound marketing strategies are based around attracting consumers, engaging with […]
4 Vital Tips Your Company Needs To Win In Life Science Content Marketing
Highlights Use content marketing strategies based on the position of your consumer in their buyer’s journey Content volume and variation will capture a larger audience You can repackage your content into gated and non-gated formats Employ SEO and keyword optimization tactics for organic discovery of your content Life science content marketing is an integral part […]
How to Use Influencers to Boost Your Brand
Quick Tips As media channels have continued to grow have you leveraged influencers to boost your brand in the biotech community? There’s no denying the power of influencer marketing: the industry has grown from a $1.7 billion market in 2016 to a projected $16.4 billion industry in 2022.1 In fact, 93% of marketers have used […]
How to Capture More Leads With Application Focused Web Content
Quick Tips for Capturing Qualified Leads It’s difficult to capture qualified biotech leads. With a long sales cycle, you need to find leads in the awareness stage of the sales journey where you can feature your technology in specific applications. Many biotech decision makers want to see data, but may not be motivated to dive […]
Finding and Getting the Perfect Key Opinion Leader (KOL) to Commit to Your Next Webinar
Quick Tips A key opinion leader can be a valuable asset to any marketing strategy. They can help support your brand’s reputation and assist in the creation of enticing and targeting content for prospective customers. However, securing an expert in both the field and your product can be challenging. What is a Key Opinion Leader […]
The Biotech Marketer’s Guide to Creating Engaging Social Content
Highlights Identify the audience’s barrier to buying or pain points Use identified pain points to quickly grab attention Keep content short and easily digestible Provide a clear call-to-action Know the creative constraints specific to the social platforms Understand your audience’s barrier to buying or pain points Engaging social media for biotech companies will motivate your […]
Biotech Marketing 101: How to Add a User to Your Facebook and Instagram Ads Account
Quick Tips: Social media management can be overwhelming. Adding others, such as internal social media managers or external marketing agency personnel, to help manage your social media accounts can efficiently use your time and resources. Meta’s business manager account can be a powerful tool to manage your Instagram and Facebook ads’ potential. For many B2C […]
How to Write Customer-Centric Content that Converts
Quick Tips Customer-centric content is a great way to engage with your current and protective customers. It shows your customers you can understand their challenges and provide actionable solutions to the problems they encounter. Customer-centric writing for biotech and life science companies Writing customer-centric content for life science companies can feel overwhelming. Having content that […]
