Marketing and Media for Life Science Brands
Your website is an essential face and the backbone of your business. When done well, your website is your best salesperson, working 24/7 to attract leads, sell your products and services, promote your brand, and establish authority and credibility in your industry.
Whether you are in need of a brand new website or a refresh on an existing site, we’ve got you covered. We specialize in creating beautiful, functional, easy to manage, ROI-focused websites for life science brands.
We hate to brag, but here's some stuff we're awesome at.
Responsive and professional mobile design
Google Analytics integration
Email marketing integrations
Custom admin panels
Blog & other content channel setup
Beautiful, clean, user-friendly design
Long term maintenance & support
Just like there are many ways to build a house or bake a cake, there are many ways to create a website. We follow a clear and comprehensive design and development process to ensure the best results for our clients, which serve their needs now and for the long-term. Here are the steps you can expect from us as we work towards building the website of your dreams.
The key to a high-performing website is starting with a deep understanding of the objectives of your site and how it needs to support your overall business goals. That’s why we start every web design project by asking lots of questions. This helps us lay a solid foundation for creating the best solution for your business and exit the planning phase with a clear roadmap and timeline.
Once we have a clear picture of your business, goals, problems to be solved, and intended audience, we start exploring design elements and developing the foundations for the design. This includes creating sitemaps, wireframes, UI elements, branding style guides, color palettes, typography, and “mood boards” of design inspiration.
Once all the design elements have been finalized, next comes the fun part of bringing it all together! Here’s where we create complete design mockups of every page of your site. This phase typically has several rounds of feedback and revisions to ensure we have your site design dialed to perfection before we start building.
Now that the design has been solidified, it’s time to bring it to life. We code your site using best-practice development standards and technologies on the powerhouse content management system that is WordPress. We develop clean, scalable code with SEO, security, and ease of maintenance top of mind. All sites we build are responsive, mobile-friendly, and compatible with most modern browsers.
Aside from looking and working great, your website should be working hard to convert visitors to leads and sales. Once your site is built, we integrate it with all the tools and features to perform at its best, whether it’s Hubspot marketing automation, an e-commerce system, or Google Analytics.
Broken links, incorrect contact info, and 404s aren’t just annoying, they’re bad for business. That’s why we insist that no site is launched without a complete and comprehensive quality assurance review from our team. This also includes a final client review to ensure everything is polished and ready before we go live.
Like your business, your website is ever evolving. One of the most important (and often overlooked!) aspects of a successful website is ensuring that a plan is in place for maintaining and updating your website post-launch. We design your admin panel so that it is easy to manage and train the appropriate people on how to use it. We also offer maintenance and support packages, to ensure your website continues to perform well and serve your business for the long haul.
Once we’ve dotted all our i’s and crossed our t’s, it’s time to go live! We work with you to ensure the smoothest launch process possible, so you and your customers don’t miss a beat. We make sure all your integrations, search engine registrations, SSL certificates, and old site redirects are good to go. Cheers… your shiny new site is live and ready to start working hard for you!