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How To Use Geotargeting in Google Ads in 2024

How To Use Geotargeting in Google Ads in 2024

If you want to ensure your advertising efforts are reaching the right audience in the right place, mastering geotargeting is the key. In this blog post, we'll explore the latest...
The Hottest Design Trends for Biotech Companies in 2024 

The Hottest Design Trends for Biotech Companies in 2024 

Highlights 2024 is bringing new design trends to biotech marketing, including earthy color palettes, serif typography, and bold minimalism.  Incorporating elements of these trends can showcase your forward-thinking brand identity,...
Why Use Unbounce Over Other Landing Page Builders?

Why Use Unbounce Over Other Landing Page Builders?

Highlights Understanding Landing Pages: What are landing pages, and why are they important in digital marketing campaigns? Discover their value for user experience and increased conversions. Understanding Unbounce: What is...
In-House or Agency? What’s Best for Biotech Marketing

In-House or Agency? What’s Best for Biotech Marketing

Highlights Biotech companies entering their growth stage may struggle with the question of whether to develop an in-house marketing team or outsource marketing to an agency.  The optimal choice depends...
What is the Best Way to Segment Your Contact List in HubSpot?

What is the Best Way to Segment Your Contact List in HubSpot?

Highlights Messy, disorganized contact data makes personalized messaging almost impossible.   HubSpot Lists allow you to easily segment your audience into groups based on buyer persona, lifecycle stage, industry, interests, and...
Web Form Placement Above or Below the Fold for More Conversions

Web Form Placement: Above or Below the Fold for More Conversions?

Highlights Web Form Placement Misconception: Many marketers intuitively assume forms belong above the fold so visitors see them immediately, without having to scroll. However, placing forms too early can increase...
Using Google Ads Negative Keywords to Improve ROI

Using Google Ads Negative Keywords to Improve ROI

Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks.  Finding Negative Keywords: Analyze search...
How to Prove Marketing ROI Using HubSpot

How to Prove Marketing ROI Using HubSpot

Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This enables attribution reporting...
Semrush VS Moz Which is the Right SEO Tool for You

Semrush VS Moz: Which is the Right SEO Tool for You?

Highlights: Understanding Semrush: Discover the main SEO features of Semrush like keyword research, backlink analysis, and site audits as we explore the offerings of this platform. Understanding Moz: Dive into...
8 Steps to Rapidly Improve Your Startup’s SEO and PageRank

8 Steps to Rapidly Improve Your Startup’s SEO and PageRank

Highlights: Aggressively fix technical SEO issues first - Fix things like broken links, duplicated content, site speed, mobile optimization, etc. This dramatically impacts performance.  Focus on keyword research - Conduct...