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Finding and Getting the Perfect Key Opinion Leader (KOL) to Commit to Your Next Webinar

What is a Key Opinion Leader and what do they do? A Key Opinion Leader, or KOL, is an expert or group of experts within a specific niche that has...
Samba Scientific | Biotech Marketers Strategy

The Biotech Marketer’s Guide to Creating Engaging Social Content

Quick Tips Identify the audience’s barrier to buying or pain points Use identified pain points to quickly grab attention Keep content short and easily digestible Provide a clear call-to-action Know...
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Biotech Marketing 101: How to Add a User to Your Facebook/Instagram Ads Account

Meta's business manager account can be a powerful tool to manage your Instagram and Facebook ads' potential. For many B2C and even B2B businesses, Meta Ads or Facebook, Messenger, and...
How to write customer-centric content that converts

How to write customer-centric content that converts

Customer-centric writing for biotech and life science companies Writing customer-centric content for life science companies can feel overwhelming. Having content that both informs and converts readers into customers creates an...