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Google Ads Interface

Google ads case study: DNA Sequencing Platforms

The Power of Google Ads in Targeted Advertising How Samba used Google Ads to drive registrations for a DNA sequencing webinar and generate highly qualified sales leads Our client is...
Samba Scientific

Samba Blog: VITAL vs. VALID

Arguments over LDT Regulation – VITAL vs VALID Key takeaways Laboratory developed tests play a critical role in medical innovation, but there is a long-standing debate over their regulatory oversight....
20221111 Singular Case Study Graphics - Market Strategy

Strategic market development and demand creation

See how Singular Genomics successfully executed their go-to-market strategy. Marketing a biotech product before it officially launches can be challenging but is critical to drive rapid product adoption. For instance,...
bettadpur

Intestinal parasite nibbles to evade immune system

When food bites back: the intestinal parasite that nibbles Highlights Explore the life cycle of Entamoeba histolytica Research has uncovered an entirely different mechanism of cell killing by E. histolytica...