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7 Steps for Developing an Effective Inbound Lead Generation Funnel

7 Steps for Developing an Effective Inbound Lead Generation Funnel

Highlights: Defining Buyer Personas: Emphasizes creating detailed buyer personas, considering factors like role, goals, and content preferences, to tailor marketing strategies and choose effective channels. Mapping the Biotech Buyer's Journey:...
How Biotech Marketers Can Capitalize on HubSpot Integrations

How Biotech Marketers Can Capitalize on HubSpot Integrations

Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and streamlined workflows....
Semrush Guide: How to use Semrush to improve your SEO Strategy

Semrush Guide: How to use Semrush to improve your SEO Strategy

Highlights: Getting Started with Semrush: Discover the Semrush basics, how to set up your Semrush account, and how to measure your current SEO footprint and keyword positioning. Unleashing Semrush’s Top...
Google Ads Remarketing: Strategies to Optimize your Campaigns

Google Ads Remarketing: Strategies to Optimize Your Campaigns

Highlights: Choose a Remarketing Method: Target your remarketing audience with pixel-based tracking or create custom segments based on existing contacts. Set Up a Remarketing Campaign in Google Ads: Choose the...
Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing...
How to Calculate Your Google Ads Budget

How to Calculate Your Google Ads Budget

Highlights: Calculate your Google Ads budget by determining your target audience, marketing goals, estimated traffic costs, conversion rates, and lead-to-customer rates. When calculating your Google Ads budget, start by defining...
Get More Done with ChatSpot for Biotech Marketing Featured Image

Get More Done with ChatSpot for Biotech Marketing

Highlights: What is ChatSpot? ChatSpot is a free AI assistant that integrates with HubSpot to help streamline marketing workflows through natural language prompts. What can you do with ChatSpot? With...
Optimize Your Google Ads Audience

Optimize Your Google Ads Audience: Demographic Targeting

Highlights: Define Your Audience: Understanding your target audience is crucial to ensure your ad budget is efficiently utilized to reach the right people with relevant content. Customize Your Audience: Once...
Google ad targeting basics

Unlocking Google Ads Success: The Basics of Ad Targeting

Highlights:  Demographic Targeting: Focus your ads on individuals meeting specific demographic characteristics in your target audience.  Interest-Based Targeting: Appeal to professionals who are interested in cutting-edge technology, scientific research, and...
Effective Lead Generation Strategies for Biotech

Effective Lead Generation Strategies to Fill Your Sales Funnel

Highlights Effective lead generation strategies will attract, engage, and convert new leads to customers.  Attract new visitors by creating valuable content, featuring it on your website, and promoting it on...