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How to write customer-centric content that converts

How to write customer-centric content that converts

Customer-centric writing for biotech and life science companies Writing customer-centric content for life science companies can feel overwhelming. Having content that both informs and converts readers into customers creates an...
Add users to your life sciences Google Account

Biotech Marketing 101: How to Add Users to Google Analytics

Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing professional than Google Analytics (GA)....
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Biotech Marketing 101: How to Add Users to Google Ads

From video to display to search ads, Google Ads can help you drive results. Google Search gives you the ability to target certain keywords and then show ads in the...
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Biotech Marketing 101: How to Add Users to Google Tag Manager

Google Tag Manager speeds up a plethora of processes. Google Tag Manager (GTM) takes the embed code from Google Analytics, Google Ads, HubSpot... etc., and combines them into one code...