Web Form Placement: Above or Below the Fold for More Conversions?

Web Form Placement Above or Below the Fold for More Conversions

Highlights Web Form Placement Misconception: Many marketers intuitively assume forms belong above the fold so visitors see them immediately, without having to scroll. However, placing forms too early can increase exit rates if visitors feel pressed to share information before being given proper context.  Scrolling Behavior Triggers: Research shows most visitors will scroll down when […]

Using Google Ads Negative Keywords to Improve ROI

Using Google Ads Negative Keywords to Improve ROI

Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks.  Finding Negative Keywords: Analyze search query data, use Google Keyword Planner suggestions, and brainstorm adjacent keywords to uncover negative keyword opportunities.  Adding Negative Keywords: Add negative keywords at the campaign […]

How to Prove Marketing ROI Using HubSpot

How to Prove Marketing ROI Using HubSpot

Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This enables attribution reporting to showcase ROI by tactic.  Lead scoring: Implementing lead scoring rules attributes points to leads and prospects based on engagement and fit, flagging sales-ready leads […]

Semrush VS Moz: Which is the Right SEO Tool for You?

Semrush VS Moz Which is the Right SEO Tool for You

Highlights: Understanding Semrush: Discover the main SEO features of Semrush like keyword research, backlink analysis, and site audits as we explore the offerings of this platform. Understanding Moz: Dive into the SEO tools available with Moz, including several free features, and uncover their approach to keyword exploration and link building. Head to Head Comparison: Compare […]

8 Steps to Rapidly Improve Your Startup’s SEO and PageRank

8 Steps to Rapidly Improve Your Startup’s SEO and PageRank

Highlights: Aggressively fix technical SEO issues first – Fix things like broken links, duplicated content, site speed, mobile optimization, etc. This dramatically impacts performance.  Focus on keyword research – Conduct rigorous keyword research to uncover low competition, long-tail keywords aligned with your offerings. Match content closely to search intent.  Build up your credibility with great […]

7 Steps for Developing an Effective Inbound Lead Generation Funnel

7 Steps for Developing an Effective Inbound Lead Generation Funnel

Highlights: Defining Buyer Personas: Emphasizes creating detailed buyer personas, considering factors like role, goals, and content preferences, to tailor marketing strategies and choose effective channels. Mapping the Biotech Buyer’s Journey: Advises mapping out customer journey stages, including problem awareness, solution consideration, and purchase decision, to effectively guide customers through the marketing funnel. Tailored Content and […]

How Biotech Marketers Can Capitalize on HubSpot Integrations

How Biotech Marketers Can Capitalize on HubSpot Integrations

Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and streamlined workflows. Three types of HubSpot integrations: Built-in/native integrations, App Marketplace integrations, and custom API integrations. So many options: Built-in integrations like Google Calendar and Gmail are […]

Semrush Guide: How to use Semrush to improve your SEO Strategy

Semrush Guide: How to use Semrush to improve your SEO Strategy

Highlights: Getting Started with Semrush: Discover the Semrush basics, how to set up your Semrush account, and how to measure your current SEO footprint and keyword positioning. Unleashing Semrush’s Top Features: Dive into the most powerful features of Semrush to maximize your keyword research strategies, analyze site health, monitor backlinks, and more. Advanced Semrush Strategies: […]

Google Ads Remarketing: Strategies to Optimize Your Campaigns

Google Ads Remarketing: Strategies to Optimize your Campaigns

Highlights: Choose a Remarketing Method: Target your remarketing audience with pixel-based tracking or create custom segments based on existing contacts. Set Up a Remarketing Campaign in Google Ads: Choose the best options for a successful remarketing campaign and fine-tune your audience settings. Create Compelling Ads: Lean in to your audience’s interests and craft creative content […]

Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing teams to focus efforts on the most promising accounts.  Two different lead scoring approaches: HubSpot offers both manual lead scoring where you define the criteria, […]