Google Ads Remarketing: Strategies to Optimize Your Campaigns
Highlights: Choose a Remarketing Method: Target your remarketing audience with pixel-based tracking or create custom segments based on existing contacts. Set Up a Remarketing Campaign in Google Ads: Choose the best options for a successful remarketing campaign and fine-tune your audience settings. Create Compelling Ads: Lean in to your audience’s interests and craft creative content […]
Complete Guide to HubSpot Lead Scoring for Biotech Marketers
Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing teams to focus efforts on the most promising accounts. Two different lead scoring approaches: HubSpot offers both manual lead scoring where you define the criteria, […]
How to Calculate Your Google Ads Budget
Highlights: Calculate your Google Ads budget by determining your target audience, marketing goals, estimated traffic costs, conversion rates, and lead-to-customer rates. When calculating your Google Ads budget, start by defining your target audience and marketing goals to determine who you want to reach and what you want to achieve. Google’s Keyword Tool can help calculate […]
Get More Done with ChatSpot for Biotech Marketing
Highlights: What is ChatSpot? ChatSpot is a free AI assistant that integrates with HubSpot to help streamline marketing workflows through natural language prompts. What can you do with ChatSpot? With ChatSpot, biotech marketers can instantly generate reports, charts, content drafts, tasks, and other actions through simple conversational prompts. Why use ChatSpot? Key benefits of ChatSpot […]
Optimize Your Google Ads Audience: Demographic Targeting
Highlights: Define Your Audience: Understanding your target audience is crucial to ensure your ad budget is efficiently utilized to reach the right people with relevant content. Customize Your Audience: Once you’ve decided on your ideal customer persona, focus your ads on them with tools to select age, gender, income, and more. Fine-Tune Targeting Options: Dial-in […]
Unlocking Google Ads Success: The Basics of Ad Targeting
Highlights: Demographic Targeting: Focus your ads on individuals meeting specific demographic characteristics in your target audience. Interest-Based Targeting: Appeal to professionals who are interested in cutting-edge technology, scientific research, and healthcare breakthroughs. Geolocation Targeting: Focus on biotech professionals and researchers in specific regions to increase the relevance of your ads. Remarketing Targeting: Nurture prospective customers […]
Effective Lead Generation Strategies to Fill Your Sales Funnel
Highlights Effective lead generation strategies will attract, engage, and convert new leads to customers. Attract new visitors by creating valuable content, featuring it on your website, and promoting it on channels frequented by your target audience. Gate your content using simple lead generation forms to collect contact information that allows your sales team to nurture […]
Collaboration is Easy With MarkUp
Highlights MarkUp is an online tool for creating editable, shareable documents for review MarkUp files retain the function and context of interactive assets for review Collaborate and collect feedback in a single file A simple tool to collect feedback on interactive website and graphic design projects Collecting Feedback on Interactive Projects Shouldn’t Be So Hard […]
Google Ads Case Study: DNA Sequencing Platforms
The Power of Google Ads in Targeted Advertising How Samba used Google Ads to drive registrations for a DNA sequencing webinar and generate highly qualified sales leads Our client is a genomics company with DNA sequencing technology that addresses many of the constraints of short-read sequencing. Their issue, in an era of information overload, was […]
Strategic Market Development and Demand Creation
See how Singular Genomics successfully executed their go-to-market strategy. Marketing a biotech product before it officially launches can be challenging but is critical to drive rapid product adoption. For instance, how do you effectively launch a new sequencing platform in a very competitive space? Many biotech companies in this stage utilize both paid advertising and […]
