The Biotech Marketer’s Guide to Creating Engaging Social Content 

Samba Scientific | Biotech Marketers Strategy Blog

Highlights Identify the audience’s barrier to buying or pain points  Use identified pain points to quickly grab attention   Keep content short and easily digestible   Provide a clear call-to-action   Know the creative constraints specific to the social platforms  Understand your audience’s barrier to buying or pain points  Engaging social media for biotech companies will motivate your […]

Biotech Marketing 101: How to Add a User to Your Facebook and Instagram Ads Account

Minimalist social media marketing agency instagram story

Quick Tips: Social media management can be overwhelming. Adding others, such as internal social media managers or external marketing agency personnel, to help manage your social media accounts can efficiently use your time and resources.  Meta’s business manager account can be a powerful tool to manage your Instagram and Facebook ads’ potential. For many B2C […]

Biotech Marketing 101: How to Add Users to Google Analytics

Add users to your life sciences Google Account

Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing professional than Google Analytics (GA). Having the ability to make data-driven decisions to improve conversion rates, bounces rates, click-thru rates…etc. Google Analytics is the gold standard of free tools to […]

Biotech Marketing 101: How to Add Users to Google Ads

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From video to display to search ads, Google Ads can help you drive results Google Search gives you the ability to target certain keywords and then show ads in the search results. Google Ads can also serve display ads across Google and advertising partners in order to target particular audiences or retarget site visitors. This […]

Biotech Marketing 101: How to Add Users to Google Tag Manager

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Google Tag Manager speeds up a plethora of processes Google Tag Manager (GTM) takes the embed code from Google Analytics, Google Ads, HubSpot… etc., and combines them into one code to prevent your website from submitting multiple, redundant HTTP requests, which can lead to slower site speeds and reduced SEO. GTM is a free tool […]

Biotech Marketing 101: How to Add Users to Google Search Console

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Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want […]

Biotech Marketing 101: How to Add Users to LinkedIn Campaign Manager

LinkedIn Ad Campaign Manager

LinkedIn’s Campaign Manager is consistently rated as one of the best platforms for B2B lead generation With over 65+ million decision-makers on the platform, LinkedIn has been rated one of the best platforms for B2B lead gen for years. Like Facebook, you can upload audiences that meet your criteria. With LinkedIn you can target by […]

5 Tips for a Successful Life Sciences Webinar

Having a successful Life Sciences Webinar

With the right plan, your next webinar can better connect to your target audience With the on-going need for social distancing, most industries have turned to online webinars and virtual conferences to substitute for in-person engagement. While some industry segments struggle to maintain interest in these types of events, the life science sector has continued […]