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Biotech Marketing 101: How to Add Users to Google Analytics

March 30, 2022

Google Analytics is the gold standard when it comes to free tools to get the job done.

There is nothing more powerful to a marketing professional than Google Analytics (GA). Having the ability to make data-driven decisions to improve conversion rates, bounces rates, click-thru rates…etc. Google Analytics is the gold standard of free tools to get the job done with lead generation.

Google Analytics provides:

  • A complete picture of your website traffic even in real-time
  • The ability to harness Google’s machine learning capabilities to make data-driven decisions
  • The option to connect to many of the most popular tools in the Google suite including Google Ads, Data Studio, and Optimize
  • Reporting and sharing are made easy with sharable reports and an easy-to-use interface

GA enables tracking by generating and implementing a tracking tag on your website which is referred to as a property. Once this tag is installed in the HTML (or Google Tag Manager), Google Analytics can then record traffic data.

If you already have a Google Analytics instance, add users by following the steps below. If you do not already have an account, let us know and we will create one for you.

For more information and training check out the Google Skillshop.

Adding users to your account

In most cases, if you have logged in before Google Analytics (GA) will recognize your IP address.

1. Click the link to log into Analytics

You should see a dashboard that looks like the image below:

Google Analytics Dashboard
*Note – If you have multiple web assets make sure that you are in the correct web account.

2. Once you get the dashboard you will see a cog labeled ‘Admin’ in the menu on the bottom left of your screen. Click that icon to open up your settings.

3. Once you are in the ‘Admin’ panel, look for the users in the “Account Access Management”

Google Analytics Admin Panel

4. Once you are in the “Account Access Management” you can create your new account by clicking the blue “+” button at the top right.

Google Analytics Adding A User

5. Once you are on the Add User’s pop-up you can drop your user’s email address and determine what their role is in Google Analytics, and click Add

Walking through adding a user to Google Analytics

Note: If you are adding Samba Scientific to your GA account, we ask that you list us as an Administrator. This allows us to work without having to bug you constantly.

Pro Tip: Use a Gmail account when possible, the setup is much easier.

Once you have this set, Google Ads will send an automated email to the new user.


7. Sit back. Relax. Let Samba Scientific take the hassle of Google Analytics off your to-do list.

Reach out and let’s chat!

Contact us today!

Written by:

Ian Purcell is Senior Marketing Manager and Digital Marketing Team Lead at Samba Scientific. He has a wealth of experience in powerful brand management, advertising, and marketing campaigns for various industries, including but not limited to medical retail. You can find out more on LinkedIn.

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Job Type: Full Time – Remote

Reports to: Team Lead – Sr. Digital Marketing Manager

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
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  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
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Type: Full Time, Remote

Report to: Sr. Developer

Key Responsibilities:

  • Follows company’s values, vision, and mission.
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  • Follows and complete tasks assigned in Asana or other project management tools.
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Technical Writer

Job Type: Full Time – Remote

Reports to: Operations Manager

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  • Follows company’s values, vision, and mission.
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  • Determinate the clearest and most logical way to present information for greatest reader comprehension.
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  • Maintain tracking in Asana to ensure deadlines are met and client deliverables and received on time.
  • Collaborate with the internal operations team like Web Developer, graphic designer and Digital Marketing Manager.
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Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis
  • Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials
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Reports to: Sr. Project Manager / Account Manager

Key Responsibilities include:

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  • Creating long – term and short=term plans, including setting targets for milestones and adhering to deadlines
  • Delegating task and creating task in Asana to Designer, Digital marketing, and Web developers
  • Making Effective decision when presented with multiple options for how to progress with the project
  • Serving as a point of contact for team when multiple units are assigned to the same project to ensure team actions remain in synergy
  • Communicating with Account Managers to keep the project aligned with their goals
  • Adjusting schedules and targets on the project as needs or hours work in Harvest for the project change.
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Report To: Director of Client Management

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
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