“The folks at Samba Scientific have been brilliant partners to us: their knowledge of the life science industry and expertise in lead generation has enabled our marketing to make giant leaps."
Andrew Page
Senior Marketing Manager, SomaLogic
“Samba had a deep understanding of our competitive landscape and market and provided a thoughtful marketing strategy that focused on measurable results. They succeed at creating tailored approaches for small, fast-moving companies."
Lauren Caulfield
Former Director of Product Marketing, Combinati
“Samba is an invaluable partner when it comes to our marketing and creative efforts. Samba supports us with website design, collateral, social media, swag, signage, conference booths, webinars, business card design, and so much more."
Geoffrey Richman
Product Management, Pillar Biosciences
Lead generation for life science companies is our specialty
There is nothing more powerful and effective than inbound lead generation for B2B life science and biotech companies. Samba utilizes proven strategies for engaging and converting new leads and provides tactical support for each step along the way.
Our lead generation campaigns consist of three main components:
Great content is the cornerstone of any lead generation campaign. Let us show you how.
Our staff of recovering research scientists can produce content to attract, engage and delight your specific scientific audiences.
By creating content that is relevant to your audience, visually appealing, and showcases how you can solve users' problems in a unique and meaningful way, you'll connect with your target audience and have them signing up to learn more.
Technical writing
Case studies, application notes, and whitepapers highlight your technology and its unique applications. Give us a few bullet points or pieces of data and our scientific writers will craft a compelling story.
See this case study we wrote for Pillar Biosciences:
Webinars bring results
Our webinars get an average of 400 registrants per event, and another 10% view them on-demand within the first 2 months. We make it really easy for you to look really good.
Animated Explainer Videos
If a picture is worth 1000 words, an explainer video is worth ten times that. Get your point across and get your audience interested.
Convert more leads with an optimized landing page
Guide your visitors to a specific offer with a landing page designed for conversion. Our marketing strategists and web developers work together to create beautiful, high-performing landing pages. With our talented and technical in-house design team, you can be sure we’ll create eye-catching promotional graphics that keep your brand guidelines in focus.
Amplify your message across all channels
Based on your goals, audience, and budget, we'll identify the best channels to promote your content.
A targeted Q4-2020 ad campaign for a current client placed a variety of ad types across various channels including The Scientist, Fierce Biotech, GenomeWeb, Nature, Technology, and various disease-specific journals. Using gated content, landing pages optimized with lead capture forms, and consistent tracking codes we were able to optimize the ad spend and make adjustments for future campaigns.
- 10,061 page views
- 3,040 clicks (average of $27 spent per click)
- 227 new qualified leads (average spend of $365 per new contact)
Cost per click by vendor and channel
To increase product exposure and engage prospective customers, we utilized both HTG’s and Samba’s targeted scientific network to promote the new product through email blasts. Emails promoted the release of the new autoimmune microsite and case studies.
Additionally, Samba leveraged paid advertising through GenomeWeb and The Journal of Immunology to broadly promote the release of the autoimmune panel and subsequent case studies.
Case study downloads
Leads generated
Let's chat on how we can grow your leads
Fill out the short form below to get a free strategy session. Work with the only biotech and life science marketing agency that speaks your language and knows your tech.