There is nothing more powerful and effective than inbound lead generation for B2B life science and biotech companies. Samba utilizes proven strategies for engaging and converting new leads and provides tactical support for each step along the way.
To increase product exposure and engage prospective customers, we utilized both HTG’s and Samba’s targeted scientific network to promote the new product through email blasts. Emails promoted the release of the new autoimmune microsite and case studies.
Additionally, Samba leveraged paid advertising through GenomeWeb and The Journal of Immunology to broadly promote the release of the autoimmune panel and subsequent case studies.
Our staff of recovering research scientists can produce content to attract, engage and delight your specific scientific audiences.
By creating content that is relevant to your audience, visually appealing, and showcases how you can solve users' problems in a unique and meaningful way, you'll connect with your target audience and have them signing up to learn more.
Our webinars get an average of 400 registrants per event, and another 10% view them on-demand within the first 2 months. We make it really easy for you to look really good.
If a picture is worth 1000 words, an explainer video is worth ten times that. Get your point across and get your audience interested.
Guide your visitors to a specific offer with a landing page designed for conversion. Our marketing strategists and web developers work together to create beautiful, high-performing landing pages. With our talented and technical in-house design team, you can be sure we’ll create eye-catching promotional graphics that keep your brand guidelines in focus.
We leverage the power of Google Ads to generate high-quality leads. With expert knowledge and strategic precision, we connect your business with the right audience at the right time. Through laser-focused targeting, tailored ad campaigns, retargeting, continuous optimization, and a multichannel approach, we maximize the impact of your Google Ads investment. Our transparent reporting ensures you can track the effectiveness of your campaigns. We can help you unlock the full potential of Google Ads and drive targeted lead generation for your biotech company.
Based on your goals, audience, and budget, we'll identify the best channels to promote your content.
A targeted Q4-2020 ad campaign for a current client placed a variety of ad types across various channels including The Scientist, Fierce Biotech, GenomeWeb, Nature, Technology, and various disease-specific journals. Using gated content, landing pages optimized with lead capture forms, and consistent tracking codes we were able to optimize the ad spend and make adjustments for future campaigns.
“The folks at Samba Scientific have been brilliant partners to us: their knowledge of the life science industry and expertise in lead generation has enabled our marketing to make giant leaps."
“Samba had a deep understanding of our competitive landscape and market and provided a thoughtful marketing strategy that focused on measurable results. They succeed at creating tailored approaches for small, fast-moving companies."
“Samba is an invaluable partner when it comes to our marketing and creative efforts. Samba supports us with website design, collateral, social media, swag, signage, conference booths, webinars, business card design, and so much more."