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Biotech Marketing 101: How to Add Users to Google Search Console

March 9, 2022

Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine.

When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want to be. Google Search Console is a great free tool to do just that. Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. It can help you in a number of ways:

  1. Optimizing your content with search analytics
  2. Getting your content on Google and ranking more quickly
  3. Provide you email alerts on issues and let you know how to fix them
  4. Get a clear understanding of how Google sees your pages and content and how to make a better user experience

Many of our new clients already have an instance and they just need to provide us access as a user. Fortunately, adding users to your Search Console account is super simple. All you have to do is follow the steps listed out below. For those that need a completely new instance, we can help create that for you and provide you with admin access for quick viewing going forward. If you’re interested in more training, check out the Google Search Console YouTube channel.

Log In to Google Search Console

Note: If you do not have an account, we can easily create one for you and sync it up to your website. We will need your email address to add you as an administrator on all of the accounts.

In most cases, if you have logged in before (GSC) will recognize your IP address.

1. Click the link to log into Google Search Console

You should see a dashboard that looks like the image below:

Google Search Console Dashboard
*Note – If you have multiple accounts make sure that you are in the correct web account.

2. Once you get the dashboard you will see ‘Settings’ in the lower left-hand menu of your screen. Click it.

3. Once there, click the arrow beside “Users and Permissions”.

 

Google Search Console Add User

4. Once there, click “Add User” in the upper right corner. Drop your user’s email address and determine what their role is in Google Search Console will be, and click Add

Google Search Console - Adding Users

Note: If you are adding Samba Scientific to your GA account, we ask that you list us as an Administrator. This allows us to work without having to bug you constantly.

Pro Tip: Use a Gmail account when possible, the setup is much easier.

Once you have this set, Google Search Console will send an automated email to the new user.


Want to take your Google Search optimization to the next level? Samba Scientific is here to help!

Reach out and let’s chat!

Contact us today!

Written by:

Ian Purcell is Senior Marketing Manager and Digital Marketing Team Lead at Samba Scientific. He has a wealth of experience in powerful brand management, advertising, and marketing campaigns for various industries, including but not limited to medical retail. You can find out more on LinkedIn.

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Digital Marketing

Job Type: Full Time – Remote

Reports to: Team Lead – Sr. Digital Marketing Manager

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
  • Manage the setup, measurement, and optimization for HubSpot and Marketo.
  • Develop Marketing strategies for clients and Samba.
  • Perform monthly site audits on all clients (including Google Analytics, HubSpot and site performance)
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Explore new ways to engage and new social networks to reach our target buyers.
  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  • Stay up to date with digital marketing trends and potential new channels
  • Manage both on-site and off-site SEO for the company and clients.
  • Manage of organic search engine performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions.
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • Monitors and reports to teammates on the performance of various marketing channels and campaigns.
  • Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
  • Utilize, optimize, and report on many components of the Google Suite: Google Analytics, Search Console, Tag Manager, Data Studio, Page Speed Insight.
Web Developer

Type: Full Time, Remote

Report to: Sr. Developer

Key Responsibilities:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
  • Maintains constant communication with the team daily
  • Implement client websites/template offerings from approved design, site architecture, and user interface to finished deliverable
  • Code and implement WordPress sites from XD layout
  • Update re-usable code libraries to streamline WordPress development cycle
  • Support, extend and/or enhance existing code
  • Document technical and functional specifications
  • Write clean, well-documented code
  • Ensure that ‘go-live’ deadlines are met for all sites
  • Maintain and optimize existing sites
  • Facilitate site documentation and maintenance
  • Provide technical consultancy services to internal team
  • Testing and debugging issues
  • Managing project timelines and tasks
  • Updating technical documents
  • Other duties as required
Technical Writer

Job Type: Full Time – Remote

Reports to: Operations Manager

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
  • Determinate the clearest and most logical way to present information for greatest reader comprehension.
  • Generate innovative ideas for content and workflow solutions
  • Meet with subject matter experts to ensure specialized topics are appropriately addressed
  • Analyze information required for the development or update of policy, procedure, and form documentation.
  • Review and/ or copy Edith content developed by other members of the team
  • Research, write, edit and revise content that is both engaging and accessible to user personas with both non-technical and technical backgrounds
  • Maintain tracking in Asana to ensure deadlines are met and client deliverables and received on time.
  • Collaborate with the internal operations team like Web Developer, graphic designer and Digital Marketing Manager.
Graphic Designer

Job type: Full Time – remote

Reports to: Sr. Graphic Designer

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis
  • Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials
  • Translate strategic direction into high-quality design within an established brand identity
  • Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout
  • Manage the design and uploading process of all project material, understanding best practices for using a content management system
  • Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
Project Manager

Job Type: Full Time

Reports to: Sr. Project Manager / Account Manager

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
  • Creating long – term and short=term plans, including setting targets for milestones and adhering to deadlines
  • Delegating task and creating task in Asana to Designer, Digital marketing, and Web developers
  • Making Effective decision when presented with multiple options for how to progress with the project
  • Serving as a point of contact for team when multiple units are assigned to the same project to ensure team actions remain in synergy
  • Communicating with Account Managers to keep the project aligned with their goals
  • Adjusting schedules and targets on the project as needs or hours work in Harvest for the project change.
  • Other tasks as assigned
Account Manager

Job Type: Full Time – Remote

Report To: Director of Client Management

Key Responsibilities include:

  • Follows company’s values, vision, and mission.
  • Reports weekly employee measurables/ KPI
  • Follows and complete tasks assigned in Asana or other project management tools.
  • Attends to companywide meetings on a weekly basis.
  • Communicating with clients clearly and addressing their concerns and resolving any conflicts that arise.
  • Raising Client’s business concerns and needs to the company’s management
  • Negotiating and closing on project schedules and date lines with existing and new clients
  • Delivering sales pitch to prospective clients
  • Preparing and presenting business and account updates management and clients
  • Following up clients to ensure they are satisfied with the company’s services
  • Monitoring the budget of the clients on hours worked, explaining cost or expenditures, and discussing new terms if necessary
  • Contributing to information to sales strategies by assessing current product results, monitoring competitive services, assessing needs to be filled and analyzing costumer reactions