Using Strategic Branding to Fuel Startup Growth

Samba Scientific Case Studies | Life Science and Biotech Marketing Agency | Nodexus

Nodexus was preparing to launch its FACS instrument, the NX One. However, as a newer startup, they needed to create a brand identity, build brand awareness, and build their contact list. They had an entire season of upcoming tradeshows in Q1-Q2 of 2023 to showcase their FACS instrument. Still, without a strong brand identity, they would have difficulty building trust and awareness, gaining contacts, and ultimately selling the NX One.

Lead Generation for Fabric Genomics

Samba Scientific Case Studies | Life Science and Biotech Marketing Agency | Fabric Genomics

Samba Scientific was tasked with strategizing and crafting an effective campaign to promote Fabric’s software platform and services in the Pediatrics space. Working closely with the in-house marketing team, Samba Scientific successfully deployed a pediatric-focused campaign that brought in 120+ new contacts in a few weeks time.