Surplus Solutions is the world leader in used lab, analytical, manufacturing, processing, and packaging equipment for the pharmaceutical and biotech industries. Surplus Solutions sells high quality pre-owned equipment for use in research, manufacturing, or laboratory testing. They also buy equipment outright, consign, broker, or auction equipment for their clients.
Surplus Solutions came to Samba specifically for advertising to generate new leads for buyers’ and sellers’ funnels.
Samba Scientific designed a new top-of-funnel landing page for Surplus Solutions that introduced the company, highlighted their capabilities and industry expertise, and directed buyer traffic toward the main purchasing page on the Surplus Solutions website. A secondary call-to-action directed potential sellers to a contact form that connected them with a specialist from Surplus Solutions to begin the sales process.
After 3 months of advertising on Google’s Search and Display networks, we generated over 316,386 impressions, 2,950 clicks, and 407 conversions. Our campaigns yielded an average cost per click of $1.24 and $9.00 per conversion.
Impressions
316,386
Conversion rate
13.80
%
Conversions
407
Impressions
316,386
Conversion rate
13.80
%
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