Factorial Biotechnologies is the only company that provides in-cell library prep for single-cell sequencing at cost, workflow, and content parity to bulk NGS libraries for research laboratories and pharmaceutical companies that want to leverage the power of single-cell NGS to drive the discovery of novel therapeutics.
The Challenge: Factorial wanted to come out of stealth mode and announce to the world that they were ready to promote their innovative and game changer in-cell library prep technology.
To bring Factorial’s technology to light and build awareness, we implemented a multipronged approach:
Factorial and Watchmaker press release was a hit. After publishing the press release, Factorial’s contact us form fills grew by 5.75X, and 69 new ones were created. Additionally, Factorial CEO, John Wells, was interviewed by GenomeWeb, and the interview was featured on their main web page.
Contact growth
5.75
X
Total new contacts created
69
Contact growth
5.75
X
Total new contacts created
69
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