Twinstrand Biosciences provides assays and services for sequence/mutation detection using an extremely sensitive and accurate error-corrected sequencing technology; applications include MRD detection in leukemia and drug toxicity testing.
TwinStrand sought our help identifying initial leads, setting up a funnel for future lead capture, and converting their website into an engine for lead generation.
Samba Scientific promoted and hosted a webinar featuring one of their assays and implemented minimal website updates designed to improve lead capture.
123 new contacts and 38 marketing-qualified leads were obtained from the webinar. Website visitors over the promotional period increased by 90%. In the 6 weeks following the webinar, gated assets were downloaded 50 times, resulting in 34 new leads.
“Following the webinar, we got several direct requests from prospective customers that wanted to learn more about our technology.
The Hubspot forms that the Samba team implemented on our website have led to a significant increase in incoming leads, and the lead scoring system is helping our sales team identify which contacts are qualified for follow-up”
– Alyssa Edwards, Senior Manager of Global Commercial Operations at Twinstrand Biosciences
New contacts/month
~
150
MQLs/month
~
20
New contacts/month
~
150
MQLs/month
~
20
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