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PRISM Lab

Modern Branding and Website Development with Customer-Focused Features

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Background

PRISM Lab is an affiliate lab of Broad Institute of MIT and Harvard offering novel multiplexed cancer cell line screening for both research and commercial drug developers.  

Campaign Objectives

PRISM Lab wanted to upgrade their website to a modern, ready-to-use source of interactive information for potential collaborators and current customers. Additionally, they needed a way to steer fact-finding inquiries towards their FAQs to decrease the volume of questions they were having to answer via email.  

Samba Approach

Samba dug into key differentiators in order to help PRISM Lab establish a brand identity and built a new, attractive website with sophisticated design elements. The new website features self-service inbound engagement opportunities with an extensive knowledge base and a chat feature to direct users to the appropriate article.  
Samba Scientific Life Science and Biotech Marketing Agency Case Study
Modern Branding and Website Development with Customer-Focused Features | PRISM Case Study | Samba Scientific Life Science and Biotech Marketing Agency Case Study
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Campaign Results

PRISM Lab introduced their new website alongside a Samba-designed exhibitor booth at AACR 2023, with collateral like a booth backdrop, stickers, postcards, and sell sheets. Shortly thereafter, over 130 new leads submitted an interest form for their upcoming sample submission window.

Site Visitors

9

k

Knowledge Base Visits

5

k