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Digital Marketing

Job Type: Full Time – Remote

Reports to: Team Lead – Sr. Digital Marketing Manager

Key Responsibilities include:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis.

Manage the setup, measurement, and optimization for HubSpot and Marketo.
Develop Marketing strategies for clients and Samba.
Perform monthly site audits on all clients (including Google Analytics, HubSpot and site performance)
Optimize marketing automation and lead nurturing processes through email, content, and social channels.
Explore new ways to engage and new social networks to reach our target buyers.
Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
Stay up to date with digital marketing trends and potential new channels
Manage both on-site and off-site SEO for the company and clients.
Manage of organic search engine performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions.
Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
Monitors and reports to teammates on the performance of various marketing channels and campaigns.
Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.

Utilize, optimize, and report on many components of the Google Suite: Google Analytics, Search Console, Tag Manager, Data Studio, Page Speed Insight.

Web Developer

Type: Full Time, Remote

Report to: Sr. Developer

Key Responsibilities:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis.

Maintains constant communication with the team daily
Implement client websites/template offerings from approved design, site architecture, and user interface to finished deliverable
Code and implement WordPress sites from XD layout
Update re-usable code libraries to streamline WordPress development cycle
Support, extend and/or enhance existing code
Document technical and functional specifications
Write clean, well-documented code
Ensure that ‘go-live’ deadlines are met for all sites
Maintain and optimize existing sites
Facilitate site documentation and maintenance
Provide technical consultancy services to internal team
Testing and debugging issues
Managing project timelines and tasks
Updating technical documents
Other duties as required

Technical Writer

Job Type: Full Time – Remote

Reports to: Operations Manager

Key Responsibilities include:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis.

Determinate the clearest and most logical way to present information for greatest reader comprehension.
Generate innovative ideas for content and workflow solutions
Meet with subject matter experts to ensure specialized topics are appropriately addressed
Analyze information required for the development or update of policy, procedure, and form documentation.
Review and/ or copy Edith content developed by other members of the team
Research, write, edit and revise content that is both engaging and accessible to user personas with both non-technical and technical backgrounds
Maintain tracking in Asana to ensure deadlines are met and client deliverables and received on time.
Collaborate with the internal operations team like Web Developer, graphic designer and Digital Marketing Manager.

Graphic Designer

Job type: Full Time – remote

Reports to: Sr. Graphic Designer

Key Responsibilities include:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis

Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials
Translate strategic direction into high-quality design within an established brand identity
Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout
Manage the design and uploading process of all project material, understanding best practices for using a content management system
Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications

Project Manager

Job Type: Full Time

Reports to: Sr. Project Manager / Account Manager

Key Responsibilities include:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis.

Creating long – term and short=term plans, including setting targets for milestones and adhering to deadlines

Delegating task and creating task in Asana to Designer, Digital marketing, and Web developers

Making Effective decision when presented with multiple options for how to progress with the project

Serving as a point of contact for team when multiple units are assigned to the same project to ensure team actions remain in synergy

Communicating with Account Managers to keep the project aligned with their goals

Adjusting schedules and targets on the project as needs or hours work in Harvest for the project change.

Other tasks as assigned

Account Manager

Job Type: Full Time – Remote

Report To: Director of Client Management

Key Responsibilities include:

Follows company’s values, vision, and mission.
Reports weekly employee measurables/ KPI
Follows and complete tasks assigned in Asana or other project management tools.
Attends to companywide meetings on a weekly basis.

Communicating with clients clearly and addressing their concerns and resolving any conflicts that arise.

Raising Client’s business concerns and needs to the company’s management

Negotiating and closing on project schedules and date lines with existing and new clients

Delivering sales pitch to prospective clients

Preparing and presenting business and account updates management and clients

Following up clients to ensure they are satisfied with the company’s services

Monitoring the budget of the clients on hours worked, explaining cost or expenditures, and discussing new terms if necessary

Contributing to information to sales strategies by assessing current product results, monitoring competitive services, assessing needs to be filled and analyzing costumer reactions

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