Strategic branding and content creation to elevate marketability

Broad Clinical Labs

Strategic branding and content creation to elevate marketability

Broad Clinical Labs (BCL), a CLIA licensed and CAP accredited wholly owned subsidiary of the Broad Institute | Samba Scientific Case Study!

Background

Broad Clinical Labs (BCL), a CLIA licensed and CAP accredited wholly owned subsidiary of the Broad Institute, offers sequencing services to power multi-omic data generation and analysis needs across a range of research, translational, and clinical Dx applications.

Campaign Objectives

Broad Clinical Labs, previously known as Broad Clinical Research Platform, was on a mission to create a brand identity and marketing material that showcased their wide range of fee-for-service sequencing capabilities while still remaining true to the mission and voice of the Broad Institute of MIT and Harvard. Samba Scientific brought expertise in customer base analysis and creative production to supply Broad Clinical Labs with everything they needed to step out on their own.

Samba Approach

  • Create a new logo and branding to distinguish Broad Clinical Labs as an independent entity, while remaining complementary to Broad Institute
  • Write, design, and develop a new website to feature their unique sequencing services and highlight technical prowess
  • Produce materials for conferences and tradeshows- including a booth video and services booklet
  • Establish a cohesive lead generation and CRM approach in HubSpot to manage growing interest in BCL’s services

Campaign Results

Samba Scientific provided Broad Clinical Labs (BCL) with an array of expert services, including content writing, design, and web development, to create a tasteful brand identity that effectively showcased their fee-for-service sequencing offerings while remaining aligned with the Broad Institute. Strategic analysis of the customer base helped inform a foundation for a growing set of creative marketing material for Broad Clinical Labs to use in customer engagement online, at conferences, and with existing contacts.

Broad Clinical Labs (BCL), a CLIA licensed and CAP accredited wholly owned subsidiary of the Broad Institute | Samba Scientific Case Study!

Website traffic in first 3 months

7000+

New organic leads in first 3 months

119

New organic sales opportunities in first 3 months

94

New organic deals closed won in first 3 months

9

Website traffic in first 3 months

7000+

New organic leads in first 3 months

119

Ready to get started? See what Samba can do for you.