HTG Molecular provides NGS-adapted molecular diagnostic instruments, reagents, and services to empower precision medicine at the local level. Their chemistry and instrument platforms enable enhanced target profiling with low sample input requirements in fast, automated workflows.
HTG was looking for a multi-touch campaign to promote the release of their EdgeSeq Autoimmune Panel. More than just a strong product launch, though, HTG needed a lasting lead funnel that would continue to generate high qualified contacts for years to come.
Samba Scientific created a new microsite featuring an interactive gene explorer, and produced four gated case studies to generate qualified leads. In addition to paid advertising and social media campaigns, an e-mail campaign was crafted to drive traffic to these new assets, utilizing Samba’s extensive scientific network, supplemented by HTG’s in house contact list.
The successful launch of a custom microsite and gated case studies drove wide product exposure, promoting lasting interest and generating high-quality leads. These assets continue to drive new MQLs to this day.
Case study downloads
120
+
Leads generated
190
+
Case study downloads
120
+
Leads generated
190
+
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