Isolation Bio provides cutting-edge, high-throughput isolation and cultivation technology and specialized services that expedite breakthroughs in the field of microbiome research and development. Recent estimates suggest that over 1 trillion microbial species exist on Earth, yet less that 1% have been cultivated.
Isolation Bio aimed to drive lead generation initiatives to fuel the sales of their cutting-edge microbial isolation and cultivation instrument, the Prospector®. However, they did not have an existing CRM to effectively capture and nurture incoming prospects. Furthermore, a robust lead capture and marketing strategy had yet to be implemented, hindering their ability to engage potential customers through targeted campaigns.
To establish a robust lead management process, Samba Scientific facilitated the implementation and integration of HubSpot’s CRM platform with Isolation Bio’s website. This strategic move ensured the company could seamlessly capture and segment incoming leads based on their respective research areas, laying the foundation for executing targeted, tailored nurture campaigns downstream to enhance lead engagement and conversion efforts.
To drive lead generation, Samba adopted a comprehensive multichannel marketing approach. We created and gated high-value collateral, including an informative instrument brochure and an extensive isolate library booklet. Additionally, we promoted and hosted an engaging webinar, successfully attracting many new contacts. For conferences, Samba designed eye-catching assets, including booth backdrops, pop-up banners, and swag.
Samba created multiple content-driven social media campaigns to effectively promote gated materials. These included the “Prospector vs Petri” campaign, highlighting the advantages of Isolation Bio’s instrument; the “Mighty Microbe” campaign, emphasizing the significance of microbial research; and the “Most Wanted” campaign, which generated curiosity and interest in Isolation Bio’s cutting-edge offerings.
The comprehensive multichannel marketing strategy implemented by Samba yielded remarkable results, successfully gaining over 300 new contacts within a nine-month period.
The CRM framework we built facilitated the segmentation of these incoming prospects based on their respective research fields, enabling our team to craft tailored nurture campaigns that resonated with each target audience’s specific interests and needs.
This strategic approach culminated in a significant instrument sale, directly attributed to marketing efforts.
New contacts from assets
120
+
Webinar registrants
150
+
Conference contacts
~
50
New instrument sale
1
New contacts from assets
120
+
Webinar registrants
150
+
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