7 Steps for Developing an Effective Inbound Lead Generation Funnel
Highlights: Defining Buyer Personas: Emphasizes creating detailed buyer personas, considering factors like role, goals, and content preferences, to tailor marketing strategies and choose effective channels. Mapping the Biotech Buyer’s Journey: Advises mapping out customer journey stages, including problem awareness, solution consideration, and purchase decision, to effectively guide customers through the marketing funnel. Tailored Content and […]
How Biotech Marketers Can Capitalize on HubSpot Integrations
Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and streamlined workflows. Three types of HubSpot integrations: Built-in/native integrations, App Marketplace integrations, and custom API integrations. So many options: Built-in integrations like Google Calendar and Gmail are […]
Semrush Guide: How to use Semrush to improve your SEO Strategy
Highlights: Getting Started with Semrush: Discover the Semrush basics, how to set up your Semrush account, and how to measure your current SEO footprint and keyword positioning. Unleashing Semrush’s Top Features: Dive into the most powerful features of Semrush to maximize your keyword research strategies, analyze site health, monitor backlinks, and more. Advanced Semrush Strategies: […]
Google Ads Remarketing: Strategies to Optimize Your Campaigns
Highlights: Choose a Remarketing Method: Target your remarketing audience with pixel-based tracking or create custom segments based on existing contacts. Set Up a Remarketing Campaign in Google Ads: Choose the best options for a successful remarketing campaign and fine-tune your audience settings. Create Compelling Ads: Lean in to your audience’s interests and craft creative content […]
Complete Guide to HubSpot Lead Scoring for Biotech Marketers
Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing teams to focus efforts on the most promising accounts. Two different lead scoring approaches: HubSpot offers both manual lead scoring where you define the criteria, […]
How to Calculate Your Google Ads Budget in 2025
Highlights: Calculate your Google Ads budget by determining your target audience, marketing goals, estimated traffic costs, conversion rates, and lead-to-customer rates. When calculating your Google Ads budget, start by defining your target audience and marketing goals to determine who you want to reach and what you want to achieve. Google’s Keyword Tool can help calculate […]
Get More Done with ChatSpot for Biotech Marketing
Highlights: What is ChatSpot? ChatSpot is a free AI assistant that integrates with HubSpot to help streamline marketing workflows through natural language prompts. What can you do with ChatSpot? With ChatSpot, biotech marketers can instantly generate reports, charts, content drafts, tasks, and other actions through simple conversational prompts. Why use ChatSpot? Key benefits of ChatSpot […]
Optimize Your Google Ads Audience: Demographic Targeting
Highlights: Define Your Audience: Understanding your target audience is crucial to ensure your ad budget is efficiently utilized to reach the right people with relevant content. Customize Your Audience: Once you’ve decided on your ideal customer persona, focus your ads on them with tools to select age, gender, income, and more. Fine-Tune Targeting Options: Dial-in […]
Unlocking Google Ads Success: The Basics of Ad Targeting
Highlights: Demographic Targeting: Focus your ads on individuals meeting specific demographic characteristics in your target audience. Interest-Based Targeting: Appeal to professionals who are interested in cutting-edge technology, scientific research, and healthcare breakthroughs. Geolocation Targeting: Focus on biotech professionals and researchers in specific regions to increase the relevance of your ads. Remarketing Targeting: Nurture prospective customers […]
Effective Lead Generation Strategies to Fill Your Sales Funnel
Highlights Effective lead generation strategies will attract, engage, and convert new leads to customers. Attract new visitors by creating valuable content, featuring it on your website, and promoting it on channels frequented by your target audience. Gate your content using simple lead generation forms to collect contact information that allows your sales team to nurture […]
