Using Google Ads Negative Keywords to Improve ROI
Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks. Finding Negative Keywords: Analyze search query data, use Google Keyword Planner suggestions, and brainstorm adjacent keywords to uncover negative keyword opportunities. Adding Negative Keywords: Add negative keywords at the campaign […]
Unlocking Google Ads Success: The Basics of Ad Targeting
Highlights: Demographic Targeting: Focus your ads on individuals meeting specific demographic characteristics in your target audience. Interest-Based Targeting: Appeal to professionals who are interested in cutting-edge technology, scientific research, and healthcare breakthroughs. Geolocation Targeting: Focus on biotech professionals and researchers in specific regions to increase the relevance of your ads. Remarketing Targeting: Nurture prospective customers […]
Biotech Marketing 101: How to Add Users to Google Analytics
Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing professional than Google Analytics (GA). Having the ability to make data-driven decisions to improve conversion rates, bounces rates, click-thru rates…etc. Google Analytics is the gold standard of free tools to […]
Biotech Marketing 101: How to Add Users to Google Ads
From video to display to search ads, Google Ads can help you drive results Google Search gives you the ability to target certain keywords and then show ads in the search results. Google Ads can also serve display ads across Google and advertising partners in order to target particular audiences or retarget site visitors. This […]
Biotech Marketing 101: How to Add Users to Google Tag Manager
Google Tag Manager speeds up a plethora of processes Google Tag Manager (GTM) takes the embed code from Google Analytics, Google Ads, HubSpot… etc., and combines them into one code to prevent your website from submitting multiple, redundant HTTP requests, which can lead to slower site speeds and reduced SEO. GTM is a free tool […]
Biotech Marketing 101: How to Add Users to Google Search Console
Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want […]
