Highlights
- Understanding Landing Pages: What are landing pages, and why are they important in digital marketing campaigns? Discover their value for user experience and increased conversions.
- Understanding Unbounce: What is Unbounce? Discover the main features of Unbounce and why its capabilities stand out from its competitors in the realm of landing page builders.
- Feature Breakdown and Comparison: Compare Unbounce, head-to-head, across the most important features with its top competitors for proof of its marketing might.
- Choosing the Right Tool for You: Through a biotech marketing lens, evaluate the results of our analysis and decide if Unbounce is the right landing page builder for your business.
Why Use Unbounce Over Other Landing Page Builders: An Analysis
Landing pages play a crucial role in your organization’s digital marketing efforts. The best landing pages offer a user-friendly, concise, and action-driven opportunity to convert visitors into leads. They can be the difference between a good and a great campaign.
Choosing the best landing page builder can seem daunting – which platform offers the features that fit the needs of your business, and which will most effectively convert prospects into leads?
Enter our landing page builder of choice: Unbounce.
With a diverse array of features and abilities, Unbounce is a preferred choice for digital marketers who are looking for a powerful conversion tool. But what separates Unbounce from its competitors? And is it worth the price tag?
Let’s dive into the top features of the platform and discover why Unbounce stands out as an ideal choice for your new landing page-building tool.
First of All, What are Landing Pages and Why Do You Need Them?
Before we get into the finer points of Unbounce and unpack the platform’s powerful abilities, let’s get some context on landing pages and why they are invaluable tools in your campaigns.
Landing Pages: A Quick Overview
Landing pages are dedicated web pages designed with a singular purpose, typically to capture leads or prompt a particular action, such as filling out a form or making a purchase.
These pages are strategically crafted to drive visitors toward your desired outcome. Usually, they are laser-focused on conversions but can offer supporting materials to provide visitors with more information and build the authority of your brand.
In the life sciences industry, where quickly conveying complex information and fostering trust is crucial, landing pages play a key role in several ways:
- Lead Generation: Landing pages are effective for capturing valuable leads. By offering targeted content or resources related to research findings or product information, you can entice visitors to provide their contact details, enabling you to nurture them further.
- Data Collection: Landing pages allow you to collect specific information about the needs and preferences of your audience. This data is valuable for tailoring future marketing efforts and ensuring a more personalized approach.
- Focused Communication: Landing pages provide a platform to deliver focused and detailed information, avoiding the clutter that might be present on a general website. This ensures that your audience receives the precise details they seek, and quickly. They are also great for testing new campaigns and messaging that you might not want to roll out to your general website.
- Measurable Performance: Landing pages allow you to track and measure specific metrics, providing insights into the effectiveness of your biotech marketing campaigns. By analyzing these metrics and KPIs, you can refine your strategies for optimal results.
With that context understood, let’s move on to Unbounce and why it’s our preferred tool for easily building beautiful, creative, and effective landing pages for digital marketing campaigns.
Unbounce: An Overview of the Most Important Features
Unbounce is an online platform that is specifically designed to help you improve and optimize your digital marketing campaigns. Using Unbounce, you can create cutting-edge landing pages and other lead-generation assets like pop-ups and sticky bars.
They are the sole landing page platform integrating AI conversion optimization, including intelligent features designed to boost conversions of all kinds.
Their software leverages data from billions of online conversions, and their marketing tools empower businesses like yours to maximize ROI for every digital marketing campaign.
Unbounce Top Features: A Breakdown
Unbounce offers several unique approaches for building your new lead-generating, conversion-boosting, and KPI-crushing landing pages.
Classic Landing Page Builder
Unbounce’s intuitive drag-and-drop landing builder allows you to easily create and customize landing pages without the need for coding skills – seriously! Just drag and drop the elements of your landing page into place and watch it come to life. Anyone on your team can do it!
The classic landing page builder is an excellent choice for those who are just getting started on a new marketing campaign, or those who don’t have experience with website design (but there are options to customize with code if you’d like).
Even without a technical background, you can rest assured that your work is up to current standards for modern websites since all landing pages created with Unbounce are designed to be responsive. This ensures a seamless & consistent experience across devices and screen sizes.
Smart Landing Page Builder
Looking to save some time and still create a top-of-the-line landing page for your site? The AI-powered Smart Builder will be your new favorite feature.
You can choose from pre-built & optimized templates, instantly create catchy copy, and take advantage of recommendations so you know your landing page is ready to go before publishing.
Plus, you can integrate key features to make your lead gen process smoother, like custom connections to your CRM, payment providers, and other website platforms without needing to get in touch with your web development team. Just let Unbounce do the work!
A/B Testing: In addition to both of the options for the building process, Unbounce enables A/B testing of your landing pages so you can test different versions of elements on your page, and determine which is most effective.
Does your longer headline convert more? Or do your visitors prefer a large CTA button? Test your options with Unbounce and fine-tune your results. It’s a super powerful way to optimize lead conversion.
Pop-Ups and Sticky Bars: Beyond just landing pages, Unbounce allows you to create custom pop-up messages and sticky bars which offer an additional conversion opportunity for your visitors, without having to navigate away from the landing page.
Form Builder: Need to create a custom form on your new landing page? Create it right inside Unbounce! You can generate a powerful lead generation form in minutes, with options to include multiple fields and set up submission confirmation messages to help track conversions.
Real-Time Analytics: After your landing page has been published, you can access real-time insights into visitor behavior, conversion rates, and other key metrics to assess the effectiveness of your campaigns.
So Why Choose Unbounce Over the Competition?
Unbounce is designed to maximize conversions, and it stands out as the only landing page builder that integrates billions of data points from AI & across the web to provide you with the tools you need to optimize your pages, convert more leads, and grow your business.
Comparing Unbounce to its Competitors
Some of Unbounce’s top competitors include landing page builders like Instapage, Leadpages, Click Funnels, and Landingi. All of these platforms have their own benefits, but the feature breakdown leaves only one standing as the best option, and that is Unbounce. Note: We truly mean that! We aren’t affiliated with them in any way, we just use their product!
Feel free to explore the competitors listed above and compare their features with Unbounce, and don’t hesitate to conduct your own research! Each platform offers certain functions and features that might fit your needs, but on the whole, we can’t recommend Unbounce enough.
Take a look at a quick comparison in the chart below:
| Features | Unbounce | Instapage | Leadpages | Click Funnels | Landingi |
| Landing Pages | Yes | Yes | Yes | Yes | Yes |
| A/B Tests | Yes | Yes | Yes | Yes | Yes |
| AI Optimization | Yes | No | No | No | No |
| AI Copywriting | Yes | Yes | Yes | Yes | No |
| AI Insights | Yes | No | No | No | No |
| Starting Price | $99/mo. | $299/mo. | $49/mo. | $147/mo. | $49/mo. |
Now the question you might be asking is: “Unbounce seems impressive, but are the benefits of AI optimization, copywriting, and insightful recommendations enough to make it stand out as the best?”
And, perhaps more importantly, “Is Unbounce worth the money?”
Choosing the Right Landing Page Builder for You & Why Unbounce is Worth It
Choosing the right landing page builder is a decision that will impact your organization’s digital marketing efforts in a profound way. There is fierce competition in the biotech industry to stand out from the crowd and to convert leads before they decide to go with a competitor’s product or service.
Unbounce offers an ideal solution to elevate your brand’s digital presence with state-of-the-art landing pages that convert more leads and provide invaluable insights into your campaign’s performance.
It’s worth mentioning that you can find a wealth of guidance and training through Unbounce, as well, so whether you’re a one-person operation or part of a large marketing team, you can be confident that your journey into landing page creation will go smoothly, thanks to their collection of video recordings, help documents, examples & templates, and dedicated support.
Conclusion
This analysis of Unbounce and the other landing page builders available to you should provide valuable insights as you explore your options, but the final decision is up to you.
The best landing page builder will leverage essential data from AI sources to optimize your content (and if needed, create the content for you), and provide crucial insights to monitor your results and improve performance.
Lead generation with landing pages is key to digital marketing success in any industry – especially in the biotech industry. So whichever landing page builder you choose, be sure to incorporate powerful, optimized landing pages into your digital marketing strategy. Your conversion rates will speak for themselves.
Ready to elevate your biotech marketing strategy? Explore the power of Unbounce its competitors and make the choice that best suits your organization. To unlock the full potential of your landing pages and your wider digital marketing efforts, connect with our expert team and let us help you on your journey to success. Let’s have a discovery chat!
Written by:
Ryan Sogge is a Digital Marketing Manager at Samba Scientific. Focusing on inbound content, lead generation, and SEO, Ryan has a proven track record of executing data-driven digital marketing campaigns. He advocates for attention to art and design, accessibility, community outreach, and storytelling in all aspects of digital marketing. Learn more about him on LinkedIn.
