Biotech Product Launch Go-to-Market Guide
Launching a new biotech product requires industry-specific strategic planning and execution. We’ve created a go-to-market plan to ensure your biotech product launch is a success. Read our guide for details.
Design Best Practices for Biotech and Life Science Marketing
Strong design helps biotech and life science companies stand out. Explore best practices for clean, accessible, and consistent design that builds trust and drives engagement.
Building Biotech Brands That Scientists and Investors Trust
Explore our guide for building a biotech brand that is trusted by both scientists and investors to stay ahead in the industry.
Google Ads Campaign Types: The Guide for Biotech Companies
Use our guide to choose the best Google Ads campaign type for your organization. Learn when to use Search, Display, Video, and Performance Max campaigns.
The Great Search Shakeup: Why Your SEO Strategy Needs a GEO Makeover (And Fast)
Today’s search landscape is transforming. Learn more about how strong GEO strategies can set you apart from industry competitors.
Using AI for Biotech Marketing: The Good, The Really Good, and the Just Plain Ugly
Discover how to leverage AI for biotech marketing, without losing a human touch or sacrificing scientific accuracy for the sake of efficiency.
2025’s Best Website Builder for Biotech: Comparing WordPress, Wix, Squarespace, & More
Discover the top website builders for biotech companies in 2025. Compare WordPress, Wix, Squarespace, and more with expert analysis on features, pricing, and industry-specific needs.
ADLM 2025: A Must-Attend Event for Lab Medicine Leaders
Discover what to expect at ADLM 2025 in Chicago, July 27-31, featuring plenary sessions on AI, genomics, and more, plus networking at the Clinical Lab Expo. Meet the Samba Scientific team to discuss your life science marketing needs.
A Biotech Marketer’s Guide to Compelling Life Science Content
Unlock the secrets to crafting compelling life science content that resonates with PhD researchers, lab managers, and biotech executives. Learn how to balance scientific rigor with accessibility, optimize SEO for technical audiences, and create trust-building CTAs that drive conversions in this comprehensive guide for biotech marketers.
Biotech Marketing Guide: Reducing Cost per Click in Google Ads
In biotech marketing, reducing cost per click (CPC) in Google Ads is critical for maximizing ROI. At Samba Scientific, we use data-driven strategies to optimize campaigns, including leveraging negative keywords to eliminate wasted spend, targeting long-tail keywords for qualified prospects, and improving Quality Scores with high-quality landing pages. By refining audience targeting and utilizing cost-effective Google Display Ads, we help life science companies lower CPC while driving meaningful conversions.