A Biotech Marketer’s Guide to Better Lead Sourcing
With a background that includes starting his own digital marketing agency, co-founding a non-profit, working part-time as an EMT with the fire department, and launching an online coffee company, Spencer Rohatynski brings an admirable combination of drive, creativity, and dedication to the Samba Scientific team.
Meet Our Newest Innovator: Bringing Fresh Perspective to Biotech Marketing
With a background that includes starting his own digital marketing agency, co-founding a non-profit, working part-time as an EMT with the fire department, and launching an online coffee company, Spencer Rohatynski brings an admirable combination of drive, creativity, and dedication to the Samba Scientific team.
AI In Biotech: Empowering Research and Discovery
Explore how AI is transforming biotech research, from 3D protein modeling to drug discovery, enhancing efficiency and accelerating breakthroughs.
AI-Powered Discovery: Leveraging AI for Biotech Research, Analysis, and Productivity
Learn how AI can accelerate biotech research, empower analysis, and enhance productivity.
Micro content, macro results: snackable video marketing
Unlock the power of short videos to captivate audiences & drive engagement on social media. Learn how snackable video content can elevate your brand.
CDMO Marketing: Practical Approaches for Differentiation and Growth in Biotech
Generate leads & increase engagement with informative videos and effective YouTube ad campaigns
Tap into the power of YouTube B2B biotech marketing
Generate leads & increase engagement with informative videos and effective YouTube ad campaigns
A How-To Guide for Tracking Google Ads Conversions: Your Key to Optimizing Campaign Performance
Highlights Conversion Tracking Essentials: Understand the importance of tracking conversions in Google Ads to measure campaign effectiveness, optimize budget allocation, and gain insights into customer behavior. Setting Up Conversions: Follow a step-by-step guide to create conversion actions in your Google Ads account, covering various conversion types and settings. Installation Methods: Explore two primary methods for […]
Mastering the Art of Email Marketing: Crafting Irresistible Messages for Your Biotech Audience
Highlights A well-crafted email subject line can pique the reader’s curiosity and compel them to open your email amidst a bombardment of digital noise. Once you’ve secured the open, it’s essential to deliver content that truly resonates with your biotech audience. Your call-to-action is the driving force behind converting interested readers into paying customers or […]
Advanced Google Ads Optimization: Strategies for Enhancing Performance and Results
Navigating the complexities of Google Ads requires not just foundational knowledge, but an ongoing commitment to optimization and strategic adjustments. This guide will share advanced techniques for monitoring performance and fine-tuning your campaigns to achieve exceptional improvements in click-through rates (CTR), cost per click (CPC), and conversion rates. Tip 1: Optimize CPC with Advanced Bid […]
