What is the Best Way to Segment Your Contact List in HubSpot?
Highlights Messy, disorganized contact data makes personalized messaging almost impossible. HubSpot Lists allow you to easily segment your audience into groups based on buyer persona, lifecycle stage, industry, interests, and engagement level. Contact segmentation powers automation, optimizes resources, reveals buyer journeys, maintains clean data, and drives targeted campaigns. The Best Way to Segment Your Contact […]
How to Prove Marketing ROI Using HubSpot
Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This enables attribution reporting to showcase ROI by tactic. Lead scoring: Implementing lead scoring rules attributes points to leads and prospects based on engagement and fit, flagging sales-ready leads […]
How Biotech Marketers Can Capitalize on HubSpot Integrations
Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and streamlined workflows. Three types of HubSpot integrations: Built-in/native integrations, App Marketplace integrations, and custom API integrations. So many options: Built-in integrations like Google Calendar and Gmail are […]
Complete Guide to HubSpot Lead Scoring for Biotech Marketers
Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing teams to focus efforts on the most promising accounts. Two different lead scoring approaches: HubSpot offers both manual lead scoring where you define the criteria, […]
