Daicel Arbor Biosciences
Boosting Organic Visibility and Lead Generation with Strategic SEO
Background
Daicel Arbor Biosciences is a key provider of genomics and synthetic biology products and services, empowering researchers with innovative tools for targeted sequencing, cytogenomics, and cell-free protein expression. To enhance their digital footprint, they sought to improve their website’s performance in organic search to reach a broader scientific audience.
Campaign Objectives
An initial SEO audit revealed several opportunities for Daicel Arbor Biosciences to increase its market share. The primary objectives were to improve the website’s technical health, increase search engine visibility for non-branded keywords, and ultimately drive more qualified lead generation through organic traffic. At the outset, the site had poor site health, a low organic traffic share compared to competitors, and relied heavily on branded keywords for traffic.
Samba Approach
First, we conducted a comprehensive technical audit to identify and prioritize critical site health issues. The initial audit uncovered significant problems, including hundreds of broken internal links, incorrect pages in the sitemap, and pages with duplicate meta descriptions. Our team worked systematically to resolve these and thousands of other technical errors that were hindering the site’s performance in search results.
Next, a thorough competitive analysis revealed gaps in keyword strategy. We developed a content plan focused on high-value, non-branded keywords that the target audience was actively searching for but where Arbor Biosciences lacked visibility. This involved optimizing existing product and application pages and recommending the creation of new blog and resource content to capture relevant search traffic from competitors.
Campaign Results
By addressing critical technical issues and implementing a strategic content plan, Samba drove significant improvements across all key metrics. The consistent effort to resolve errors led to a dramatic enhancement in the website’s foundation, making it more favorable to search engines like Google.
The targeted content and on-page SEO optimizations successfully captured a larger share of voice in the competitive search landscape. This data-driven approach not only increased visibility but also directly translated into measurable business growth, demonstrated by a substantial increase in new contacts.
Site Health
31% Increase
New Contacts
52.6% Increase
Average Keyword Position
+24 Places
Organic Site Traffic
56.2% Increase