Daicel Arbor Biosciences

First, we conducted a comprehensive technical audit to identify and prioritize critical site health issues. The initial audit uncovered significant problems, including hundreds of broken internal links, incorrect pages in the sitemap, and pages with duplicate meta descriptions. Our team worked systematically to resolve these and thousands of other technical errors that were hindering the site’s performance in search results.

Next, a thorough competitive analysis revealed gaps in keyword strategy. We developed a content plan focused on high-value, non-branded keywords that the target audience was actively searching for but where Arbor Biosciences lacked visibility. This involved optimizing existing product and application pages and recommending the creation of new blog and resource content to capture relevant search traffic from competitors. We also added more CTAs and moved existing CTAs higher on pages to drive conversions.