The Beginner's Guide to Generating Inbound Leads

Job Type: Full Time – Remote

Reports to: Team Lead – Sr. Digital Marketing Manager

Key Responsibilities include:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis.

• Manage the setup, measurement, and optimization for HubSpot and Marketo.
• Develop Marketing strategies for clients and Samba.
• Perform monthly site audits on all clients (including Google Analytics, HubSpot and site performance)
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Explore new ways to engage and new social networks to reach our target buyers.
• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
• Stay up to date with digital marketing trends and potential new channels
• Manage both on-site and off-site SEO for the company and clients.
• Manage of organic search engine performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions.
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
• Monitors and reports to teammates on the performance of various marketing channels and campaigns.
• Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.

• Utilize, optimize, and report on many components of the Google Suite: Google Analytics, Search Console, Tag Manager, Data Studio, Page Speed Insight.

Type: Full Time, Remote

Report to: Sr. Developer

Key Responsibilities:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis.

• Maintains constant communication with the team daily
• Implement client websites/template offerings from approved design, site architecture, and user interface to finished deliverable
• Code and implement WordPress sites from XD layout
• Update re-usable code libraries to streamline WordPress development cycle
• Support, extend and/or enhance existing code
• Document technical and functional specifications
• Write clean, well-documented code
• Ensure that ‘go-live’ deadlines are met for all sites
• Maintain and optimize existing sites
• Facilitate site documentation and maintenance
• Provide technical consultancy services to internal team
• Testing and debugging issues
• Managing project timelines and tasks
• Updating technical documents
• Other duties as required

Job Type: Full Time – Remote

Reports to: Operations Manager

Key Responsibilities include:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis.

• Determinate the clearest and most logical way to present information for greatest reader comprehension.
• Generate innovative ideas for content and workflow solutions
• Meet with subject matter experts to ensure specialized topics are appropriately addressed
• Analyze information required for the development or update of policy, procedure, and form documentation.
• Review and/ or copy Edith content developed by other members of the team
• Research, write, edit and revise content that is both engaging and accessible to user personas with both non-technical and technical backgrounds
• Maintain tracking in Asana to ensure deadlines are met and client deliverables and received on time.
• Collaborate with the internal operations team like Web Developer, graphic designer and Digital Marketing Manager.

Job type: Full Time – remote

Reports to: Sr. Graphic Designer

Key Responsibilities include:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis

• Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials
• Translate strategic direction into high-quality design within an established brand identity
• Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout
• Manage the design and uploading process of all project material, understanding best practices for using a content management system
• Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications

Job Type: Full Time

Reports to: Sr. Project Manager / Account Manager

Key Responsibilities include:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis.

• Creating long – term and short=term plans, including setting targets for milestones and adhering to deadlines

• Delegating task and creating task in Asana to Designer, Digital marketing, and Web developers

• Making Effective decision when presented with multiple options for how to progress with the project

• Serving as a point of contact for team when multiple units are assigned to the same project to ensure team actions remain in synergy

• Communicating with Account Managers to keep the project aligned with their goals

• Adjusting schedules and targets on the project as needs or hours work in Harvest for the project change.

• Other tasks as assigned

Job Type: Full Time – Remote

Report To: Director of Client Management

Key Responsibilities include:

• Follows company’s values, vision, and mission.
• Reports weekly employee measurables/ KPI
• Follows and complete tasks assigned in Asana or other project management tools.
• Attends to companywide meetings on a weekly basis.

• Communicating with clients clearly and addressing their concerns and resolving any conflicts that arise.

• Raising Client’s business concerns and needs to the company’s management

• Negotiating and closing on project schedules and date lines with existing and new clients

• Delivering sales pitch to prospective clients

• Preparing and presenting business and account updates management and clients

• Following up clients to ensure they are satisfied with the company’s services

• Monitoring the budget of the clients on hours worked, explaining cost or expenditures, and discussing new terms if necessary

• Contributing to information to sales strategies by assessing current product results, monitoring competitive services, assessing needs to be filled and analyzing costumer reactions