Making Waves at AD/PD 2026: Launching Taudia’s SPLASH™ Kits
leads generated
of new leads ranked SQL or higher
Pipeline ROI on Marketing Cost
Conference Goals
Build hype around the new product launch, promote their Product Theater presentation, and ensure ample foot traffic to their booth for awareness and top-of-funnel lead generation.
Samba Approach
Outcomes
The Taudia team scanned 240 badges, more than twice their goal of 100+, thanks to the in-booth game, enticing swag, and a well-planned booth layout and flow. Of the >240 badges scanned at the conference, 2.6% went on to become SQLs or higher in the sales pipeline with projected marketing ROI of 530%.
Next Steps
Leads were segmented based on level of interest and either followed up with directly by a member of the Taudia sales team or entered into a curated email nurturing workflow. The Product Theater recording was cleaned, added to the website, and promoted via social media. As the customized octopus plushie swag items were also incredibly popular, the team has leveraged giveaways on social media for more engagement. All items continue to bring in new TOFU leads or nurture existing ones through the funnel.