Growth Acceleration for an NGS Instrument Company
Increase in web traffic
Increase in leads/month
Return on investment
"Samba Scientific lived up to their stellar reputation and made launching our brand awareness meaningful and impactful. Their team is both highly organized and easy to work with, creating a relaxed yet professional “we got you” atmosphere."
Jenny Alfry
Director of Marketing, N6 Tec
Engagement Goals
Establish a distinct and impactful brand image, increase brand awareness, integrate and optimize their digital systems (Webflow and HubSpot), and create an engine for sustained lead generation.
Samba Approach
Create an updated brand guide with bright gradients, unique topographic line elements, and retro image treatment.
Develop an edgy, funny, and fearless brand voice that captures the n6 team’s personality and ambitions.
Optimize the website for conversions and organic traffic via search and AI
Set up lead scoring, lead nurturing, and marketing KPI tracking through HubSpot
Launch ads, social, email marketing, and webinar campaigns
Establish an unforgettable tradeshow presence with show-stopping backdrops, swag, and digital promotions
Outcomes
In the first month following website conversion optimization, new contacts from online sources jumped from fewer than 20/month to nearly 100. As we launched ads and kicked off conference and webinar promotion, new lead momentum continued to climb, as did site traffic and revenue.
Next Steps
In our ongoing monthly retainer with n6, we continue to assist with ad optimization, new campaigns, technical content creation, graphic design, and tradeshow, website, and HubSpot support. In the future, we plan to help them expand into new markets, and leverage PR services to expand their reach and impact.