Background
BioSkryb Genomics provides single-cell whole genome and transcriptome sequencing services via a proprietary ultra, non-biased library prep amplification technology.
Campaign Objectives
BioSkryb wanted to make a big splash at the annual Association of Molecular Pathologists meeting, so we hosted and co-sponsored a late-night event on their behalf at historic Squatters Pub in downtown Salt Lake City where the conference was being held.
Samba Approach
We promoted the event via email, social media, and by passing out postcard invites on the exhibit hall floor. Party goers registered for the event online, and we checked them in at the door.
Campaign Results
The event was a monumental success. Overall there were >300 leads generated from registrants/attendees for a total cost of <$20 per lead. Attendees came early and stayed late mingling, networking, having their caricatures drawn, and participating in dancing and karaoke.
Testimonial
“Very easy to connect with everyone there due to the welcoming environment. Always a great time!”
“I had a great time at the event at Squatters. It was within walking distance and the vibe and enthusiasm was fun.”
Leads Generated
304
Cost/lead
20
$