CHROME Clinical Study Promotion
The goal of the CHROME clinical study was to help unravel the root biological evidence of disease by focusing on the etiology and pathogenesis of myalgic encephalomyelitis/chronic fatigue syndrome (ME/CFS). The study explored the biological basis of ME/CFS by characterizing disease-associated signatures that will help guide the development of better diagnostic testing and treatment.
Driving Genetic Research Opt-Ins with Facebook Ads
Geno.Me was looking to significantly boost brand awareness & drive individual health data contributions on a shoestring budget. Having created the first searchable ecosystem of linked medical & genetic data, they needed to describe the opportunity to a non-technical audience, while offering an easy way for prospects to sign up and get paid for their contributions.