Finding and Getting the Perfect Key Opinion Leader (KOL) to Commit to Your Next Webinar
Quick Tips A key opinion leader can be a valuable asset to any marketing strategy. They can help support your brand’s reputation and assist in the creation of enticing and targeting content for prospective customers. However, securing an expert in both the field and your product can be challenging. What is a Key Opinion Leader […]
The Biotech Marketer’s Guide to Creating Engaging Social Content
Highlights Identify the audience’s barrier to buying or pain points Use identified pain points to quickly grab attention Keep content short and easily digestible Provide a clear call-to-action Know the creative constraints specific to the social platforms Understand your audience’s barrier to buying or pain points Engaging social media for biotech companies will motivate your […]
Biotech Marketing 101: How to Add a User to Your Facebook and Instagram Ads Account
Quick Tips: Social media management can be overwhelming. Adding others, such as internal social media managers or external marketing agency personnel, to help manage your social media accounts can efficiently use your time and resources. Meta’s business manager account can be a powerful tool to manage your Instagram and Facebook ads’ potential. For many B2C […]
