WEBINAR — Dec. 10, 2025 @ 11 AM ET
Integrated High-Throughput Platform for Functional Profiling of Myeloid Cells in Models of Pancreatic Cancer
We specialize in helping growth-stage life science companies secure coverage in the publications that influence investment decisions, partnership opportunities, and customer trust.
We don’t just distribute press releases. We cultivate relationships with journalists who cover your therapeutic area, craft custom pitches aligned with their editorial needs, and coordinate interviews that position your executives as thought leaders.
See how PR drove visibility for a single-cell genomics company coming out of stealth mode.
Our scientific content team will work to gain a comprehensive understanding of the story that you’d like to pitch and create a custom strategy to drive momentum.
We will identify journalists and channels that are most likely to be interested in your story (ex: GenomeWeb, STAT News, Fierce Biotech, and more).
Our scientific content writers will develop a custom pitch to help your story break through the noise and resonate with customers, investors, partners, and the public.
We will coordinate interviews for your internal experts and relevant journalists. We also provide media training to help your team prep for the interview, supporting confidence and effective storytelling.
Our content writers and graphic designers will create PR boiler plates, canned quotes, branded fact sheets, executive bios, infographics, product videos, and more to bring your story to life.
Our seasoned digital marketing experts will gather metrics to help summarize your performance and guide next steps for maximum impact. Ongoing monitoring will make it clear what’s working.
Samba Scientific’s PR campaign process accommodates journalist timelines, securing coverage and fostering connections with channels that allow for higher response rates.
Our team includes PhD-level scientists who understand complex innovations well enough to translate them into compelling media narratives that journalists need.
We’ve cultivated ongoing relationships with journalists at GenomeWeb, STAT News, Fierce Biotech, and other industry outlets. Our warm lists generate significantly higher response rates.
When journalists express interest, we respond within hours with complete materials and interview availability. This speed converts opportunities into coverage.
If you have newsworthy developments on your roadmap — funding announcements, publications, partnerships, regulatory milestones, or breakthrough technologies — let’s discuss a PR strategy that positions your innovation in the industry publications that matter.
Our team will review your news calendar and identify the strongest PR opportunities.
8-10 weeks before your announcement is ideal. Journalists prefer 3+ weeks of lead time, and you need buffer time to develop materials, coordinate interviews, and handle internal approvals. Companies that start 2-3 weeks before launch consistently miss coverage opportunities because leads go cold while waiting for responses.
A wide variety of topics hold PR potential. Acquisitions and business deals, series funding announcements, exciting new technology or advancements in trending technology, and approved publications are all great! Interesting origin stories can also make for intriguing PR.
Focus on thought leadership and relationship building until you do have newsworthy developments. We can position your executives as expert sources for journalists covering industry trends, building familiarity that increases response rates when you pitch your own news later. You probably have more compelling content than you think!
We track pitch responses, leads secured, interviews conducted, placements earned, estimated impressions (based on publication reach), website traffic lift following coverage, and inbound inquiries mentioning specific articles. We also report lost leads where journalist interest was expressed but internal delays prevented conversion.
No PR agency can guarantee earned media coverage because journalists maintain full editorial control. However, we dramatically increase placement likelihood through proven journalist relationships, customized pitching, newsworthy angle identification, and fast response times that keep leads warm.
