WEBINAR — Dec. 10, 2025 @ 11 AM ET
Integrated High-Throughput Platform for Functional Profiling of Myeloid Cells in Models of Pancreatic CancerÂ
Advertising: Whether through Google, LinkedIn, or third parties, advertising can bring in quality leads for you to nurture. When your goal is lead generation, it’s best practice to identify keywords relevant to your campaign, then create ads and the landing page. We help bring it all together.
SEO: Search engine optimization gets you ranked higher on sites like Google. Regularly running SEO reports covering technical fixes like meta descriptions and tracking keyword positions, you’ll identify opportunities for quick wins and long-term success. Leverage these results to create keyword-optimized content or iterate on your current website.
Social Media: Your social media presence attracts visitors through compelling copy and graphics. Post about your upcoming events and accomplishments as well offer commentary on hot technical topics to demonstrate thought leadership.
Case studies: Content like case studies are high-value assets to demonstrate your expertise in your field and drive lead generation strategies. Need help creating technical content for your funnel? Check out our content marketing services.
Landing Pages: Landing pages funnel your target audience from organic searches, social media, and ads to a valuable piece of content like a case study. When these pages are optimized for conversions, lead generation becomes a low-lift activity with high reward.
Lead nurturing: Once you’ve generated leads, it’s time to qualify them. Use your assets to develop lead nurturing email workflows and HubSpot scoring to track engagement and interest before passing them to your sales team. Want help setting up HubSpot as your one-stop shop for marketing, sales, and service? We’ve developed a streamlined onboarding process for biotech and life science companies.
Conversion optimization: Any good lead generation funnel is built on continuous conversion optimization. Form placement, form length, CTA copy, gated assets, page speed…etc. all play into your conversion rate. Continuous optimization is critical.
Sales enablement: Lead generation strategies collect information and use it to nurture leads towards a decision point. By the time leads are passed to the sales team, your team is equipped with enough information about the leads that closing the deal is straightforward.
Lead generation in the life sciences focuses on reaching your target audience with content and campaigns that match their interests, fulfill their needs, or solve their problems. Samba builds targeted inbound funnels that move prospects from awareness to demo requests, trials, or direct conversations with your team.
Webinars, gated technical content, Google Ads, LinkedIn campaigns, and nurture workflows consistently perform well. These formats help capture high-intent scientific audiences and convert them into qualified leads.
We score leads based on behavior, scientific relevance, job role, and engagement across channels. This helps your sales team focus on prospects who are most likely to convert and reduces time spent on low-quality inquiries.
Most biotech clients start seeing early results within the first 2 weeks, especially when campaigns involve paid media or gated assets. As we refine targeting and optimize content, lead quality and volume increase over time.
Our team includes PhD-level scientists who understand how researchers evaluate products, interpret data, and make purchasing decisions. We create content and campaigns that speak their language and generate quality leads that your sales team can act on.
Our case studies cover lead generation successes from advertising, webinars, gated assets, and more. See for yourself.
