A Biotech Marketer’s Guide to Compelling Life Science Content
Unlock the secrets to crafting compelling life science content that resonates with PhD researchers, lab managers, and biotech executives. Learn how to balance scientific rigor with accessibility, optimize SEO for technical audiences, and create trust-building CTAs that drive conversions in this comprehensive guide for biotech marketers.
Biotech Marketing Guide: Reducing Cost per Click in Google Ads
In biotech marketing, reducing cost per click (CPC) in Google Ads is critical for maximizing ROI. At Samba Scientific, we use data-driven strategies to optimize campaigns, including leveraging negative keywords to eliminate wasted spend, targeting long-tail keywords for qualified prospects, and improving Quality Scores with high-quality landing pages. By refining audience targeting and utilizing cost-effective Google Display Ads, we help life science companies lower CPC while driving meaningful conversions.
How to Promote a Trending Technology Without Sounding Like Everybody Else
In biotech, following trends is necessary for funding—but risks making you indistinguishable. Learn how to leverage AI, in vitro models, spatial biology, and precision diagnostics while maintaining your unique identity.
ASCO 2025: A Must-Attend Event for the Clinical Oncology Community
Join the global oncology community at the 2025 ASCO Annual Meeting in Chicago, May 30-June 3. Explore cutting-edge sessions on AI, immunotherapy, and equitable cancer care, network at career fairs and lounges, and discover innovations from exhibitors like AbbVie, Amgen, and Samba’s partners. Plan your agenda for this transformative event!
Why Scientists Make Exceptional Marketers
Why do scientists make great marketers? In this blog, we take a look at some of the unique skillsets scientists possess that make them ideal partners for your life science and biotech marketing campaigns.
The Human Side of Biotech Marketing Strategy: Bridging Science and Connection
Marketing in the world of biotechnology is anything but straightforward. It’s a complex environment where cutting-edge science meets the equally nuanced world of business communication. Here, you’re standing at the intersection of groundbreaking research and market potential, trying to translate complex scientific innovations into stories that resonate with diverse audiences, while also being mindful of […]
AACR 2025: A Must-Attend Event for the Cancer Research Community
The American Association for Cancer Research (AACR) 2025 Annual Meeting is approaching, bringing together a community of those touched by cancer. Scientists, clinicians, healthcare professionals, survivors, patients, and advocates will come together to discuss the latest breakthroughs in cancer science and medicine. Here’s what you should know about this year’s event at the McCormick Place […]
LinkedIn Thought Leader Ads: The Ultimate Guide for Biotech and Life Science Companies
Highlights: What are Thought Leader Ads? Learn how they differ from traditional ad formats. How They Work: Discover how to amplify personal posts and boost engagement. Ideal Use Cases and Limitations: Find out when to leverage Thought Leader Ads for maximum impact and what the limitations of the format are. Strategic Implementation: Get Samba Scientific’s […]
Google Ads Experiments: Data-Driven Success in Biotech Marketing
Learn how biotech companies can optimize ad spend by testing different ad copy, refining targeting, and using measurable results to improve advertising performance.
AGBT 2025: A Must-Attend Genome Science and Technology Conference
Here’s what to expect at AGBT 2025. The event will bring together top researchers,
leaders, and innovators from around the globe.
