In-House or Agency? What’s Best for Biotech Marketing
Highlights Biotech companies entering their growth stage may struggle with the question of whether to develop an in-house marketing team or outsource marketing to an agency. The optimal choice depends on factors specific to each company, including available resources, campaign needs, locale, and the probability that company goals will shift. In many cases, a blended […]
What is the Best Way to Segment Your Contact List in HubSpot?
Highlights Messy, disorganized contact data makes personalized messaging almost impossible. HubSpot Lists allow you to easily segment your audience into groups based on buyer persona, lifecycle stage, industry, interests, and engagement level. Contact segmentation powers automation, optimizes resources, reveals buyer journeys, maintains clean data, and drives targeted campaigns. The Best Way to Segment Your Contact […]
Web Form Placement: Above or Below the Fold for More Conversions?
Highlights Web Form Placement Misconception: Many marketers intuitively assume forms belong above the fold so visitors see them immediately, without having to scroll. However, placing forms too early can increase exit rates if visitors feel pressed to share information before being given proper context. Scrolling Behavior Triggers: Research shows most visitors will scroll down when […]
Using Google Ads Negative Keywords to Improve ROI
Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks. Finding Negative Keywords: Analyze search query data, use Google Keyword Planner suggestions, and brainstorm adjacent keywords to uncover negative keyword opportunities. Adding Negative Keywords: Add negative keywords at the campaign […]
How to Prove Marketing ROI Using HubSpot
Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This enables attribution reporting to showcase ROI by tactic. Lead scoring: Implementing lead scoring rules attributes points to leads and prospects based on engagement and fit, flagging sales-ready leads […]
Semrush VS Moz: Which is the Right SEO Tool for You?
Highlights: Understanding Semrush: Discover the main SEO features of Semrush like keyword research, backlink analysis, and site audits as we explore the offerings of this platform. Understanding Moz: Dive into the SEO tools available with Moz, including several free features, and uncover their approach to keyword exploration and link building. Head to Head Comparison: Compare […]
8 Steps to Rapidly Improve Your Startup’s SEO and PageRank
Highlights: Aggressively fix technical SEO issues first – Fix things like broken links, duplicated content, site speed, mobile optimization, etc. This dramatically impacts performance. Focus on keyword research – Conduct rigorous keyword research to uncover low competition, long-tail keywords aligned with your offerings. Match content closely to search intent. Build up your credibility with great […]
7 Steps for Developing an Effective Inbound Lead Generation Funnel
Highlights: Defining Buyer Personas: Emphasizes creating detailed buyer personas, considering factors like role, goals, and content preferences, to tailor marketing strategies and choose effective channels. Mapping the Biotech Buyer’s Journey: Advises mapping out customer journey stages, including problem awareness, solution consideration, and purchase decision, to effectively guide customers through the marketing funnel. Tailored Content and […]
How Biotech Marketers Can Capitalize on HubSpot Integrations
Highlights: Unlock more value: Integrations allow you to connect HubSpot to other platforms, unlocking more value from your CRM. Benefits include a 360-degree customer view, personalized marketing, and streamlined workflows. Three types of HubSpot integrations: Built-in/native integrations, App Marketplace integrations, and custom API integrations. So many options: Built-in integrations like Google Calendar and Gmail are […]
Semrush Guide: How to use Semrush to improve your SEO Strategy
Highlights: Getting Started with Semrush: Discover the Semrush basics, how to set up your Semrush account, and how to measure your current SEO footprint and keyword positioning. Unleashing Semrush’s Top Features: Dive into the most powerful features of Semrush to maximize your keyword research strategies, analyze site health, monitor backlinks, and more. Advanced Semrush Strategies: […]
