Build a Better Website: Website Interactivity Tips to Engage Users

How to engage users by optimizing your website for interactivity

Highlights Website designers face challenges with responsiveness across devices and with effective communication of brand identity. Solutions involve embracing a responsive and mobile-first design, optimizing site speed through code efficiency and testing, and making strategic typography and branding choices to strengthen messaging. These lead to improved user experience through better accessibility, aesthetics, and interactivity across […]

How to Design a Functional and Effective Biotech Website

How to design a functional and effective biotech website

Highlights Complex, cluttered websites overload users and fail to communicate key messages effectively. By embracing simplicity in design, user cognitive load is reduced and attention-focused. Consistency and visual hierarchy further streamline user experience. Testing and attention to metrics promote continuous improvement. Applying these principles to your biotech website optimizes engagement and goal conversion. Creating an […]

How To Use Geotargeting in Google Ads in 2024

How To Use Geotargeting in Google Ads in 2024

Highlights Geotargeting Basics: Target specific geographic areas to reach relevant audiences and improve campaign performance. Setting Up Geotargeting: Target countries, regions, cities, or a radius around a specific location. Geotargeting Strategies: Customize ad messaging, include local phone numbers, create localized landing pages, and exclude irrelevant locations. Optimization Tips: Adjust location bids, monitor performance, use audience […]

The Hottest Design Trends for Biotech Companies in 2024 

The Hottest Design Trends for Biotech Companies in 2024 

Highlights 2024 is bringing new design trends to biotech marketing, including earthy color palettes, serif typography, and bold minimalism.  Incorporating elements of these trends can showcase your forward-thinking brand identity, but it’s important to maintain practicality and functionality in your design choices.  If keeping up with trends is leaving you exhausted, rest assured that, here […]

Why Use Unbounce Over Other Landing Page Builders?

Why Use Unbounce Over Other Landing Page Builders?

Highlights Understanding Landing Pages: What are landing pages, and why are they important in digital marketing campaigns? Discover their value for user experience and increased conversions. Understanding Unbounce: What is Unbounce? Discover the main features of Unbounce and why its capabilities stand out from its competitors in the realm of landing page builders. Feature Breakdown […]

In-House or Agency? What’s Best for Biotech Marketing

In-House or Agency? What’s Best for Biotech Marketing

Highlights Biotech companies entering their growth stage may struggle with the question of whether to develop an in-house marketing team or outsource marketing to an agency.  The optimal choice depends on factors specific to each company, including available resources, campaign needs, locale, and the probability that company goals will shift.  In many cases, a blended […]

What is the Best Way to Segment Your Contact List in HubSpot?

What is the Best Way to Segment Your Contact List in HubSpot?

Highlights Messy, disorganized contact data makes personalized messaging almost impossible.   HubSpot Lists allow you to easily segment your audience into groups based on buyer persona, lifecycle stage, industry, interests, and engagement level.   Contact segmentation powers automation, optimizes resources, reveals buyer journeys, maintains clean data, and drives targeted campaigns.  The Best Way to Segment Your Contact […]

Web Form Placement: Above or Below the Fold for More Conversions?

Web Form Placement Above or Below the Fold for More Conversions

Highlights Web Form Placement Misconception: Many marketers intuitively assume forms belong above the fold so visitors see them immediately, without having to scroll. However, placing forms too early can increase exit rates if visitors feel pressed to share information before being given proper context.  Scrolling Behavior Triggers: Research shows most visitors will scroll down when […]

Using Google Ads Negative Keywords to Improve ROI

Using Google Ads Negative Keywords to Improve ROI

Highlights What Are Negative Keywords: Negative keywords are search terms added to Google Ads to screen out irrelevant searches and avoid paying for low-quality clicks.  Finding Negative Keywords: Analyze search query data, use Google Keyword Planner suggestions, and brainstorm adjacent keywords to uncover negative keyword opportunities.  Adding Negative Keywords: Add negative keywords at the campaign […]

How to Prove Marketing ROI Using HubSpot

How to Prove Marketing ROI Using HubSpot

Highlights: Tracking lead sources: Lead source tracking in HubSpot reveals where inbound leads originate from, whether organic search, email nurturing campaigns, trade shows, or other channels. This enables attribution reporting to showcase ROI by tactic.  Lead scoring: Implementing lead scoring rules attributes points to leads and prospects based on engagement and fit, flagging sales-ready leads […]