Unlocking Google Ads Success: The Basics of Ad Targeting
Highlights: Demographic Targeting: Focus your ads on individuals meeting specific demographic characteristics in your target audience. Interest-Based Targeting: Appeal to professionals who are interested in cutting-edge technology, scientific research, and healthcare breakthroughs. Geolocation Targeting: Focus on biotech professionals and researchers in specific regions to increase the relevance of your ads. Remarketing Targeting: Nurture prospective customers […]
Effective Lead Generation Strategies to Fill Your Sales Funnel
Highlights Effective lead generation strategies will attract, engage, and convert new leads to customers. Attract new visitors by creating valuable content, featuring it on your website, and promoting it on channels frequented by your target audience. Gate your content using simple lead generation forms to collect contact information that allows your sales team to nurture […]
Collaboration is Easy With MarkUp.io
Highlights MarkUp.io is an online tool for creating editable, shareable documents for review MarkUp.io files retain the function and context of interactive assets for review Collaborate and collect feedback in a single file A simple tool to collect feedback on interactive websites and graphic design projects Collecting Feedback on Interactive Projects Shouldn’t Be So Hard […]
Google Ads Case Study: DNA Sequencing Platforms
The Power of Google Ads in Targeted Advertising How Samba used Google Ads to drive registrations for a DNA sequencing webinar and generate highly qualified sales leads Our client is a genomics company with DNA sequencing technology that addresses many of the constraints of short-read sequencing. Their issue, in an era of information overload, was […]
Strategic Market Development and Demand Creation
See how Singular Genomics successfully executed their go-to-market strategy. Marketing a biotech product before it officially launches can be challenging but is critical to drive rapid product adoption. For instance, how do you effectively launch a new sequencing platform in a very competitive space? Many biotech companies in this stage utilize both paid advertising and […]
4 Tips For Audience Development in Your LinkedIn Biotech Marketing Strategy
Why You Should Use LinkedIn For Your Biotech Marketing Quick Tips: LinkedIn Question Checklist What is my goal, and is LinkedIn the right outlet? Who is my audience? Are they decision-makers? What is my budget? How will success be measured? Even though it doesn’t inherently sound like it, using LinkedIn for business-to-business marketing is all […]
Biotech Inbound Marketing Basics for Your Growing Business
Quick Tips Inbound marketing is a great way to engage with target audiences in a tailored way that provides them value. While biotech marketers are adopting inbound marketing into their overall marketing strategies, there is still room for significant improvement. What Is Biotech Inbound Marketing Inbound marketing strategies are based around attracting consumers, engaging with […]
4 Vital Tips Your Company Needs To Win In Life Science Content Marketing
Highlights Use content marketing strategies based on the position of your consumer in their buyer’s journey Content volume and variation will capture a larger audience You can repackage your content into gated and non-gated formats Employ SEO and keyword optimization tactics for organic discovery of your content Life science content marketing is an integral part […]
How to Use Influencers to Boost Your Brand
Quick Tips As media channels have continued to grow have you leveraged influencers to boost your brand in the biotech community? There’s no denying the power of influencer marketing: the industry has grown from a $1.7 billion market in 2016 to a projected $16.4 billion industry in 2022.1 In fact, 93% of marketers have used […]
How to Capture More Leads With Application Focused Web Content
Quick Tips for Capturing Qualified Leads It’s difficult to capture qualified biotech leads. With a long sales cycle, you need to find leads in the awareness stage of the sales journey where you can feature your technology in specific applications. Many biotech decision makers want to see data, but may not be motivated to dive […]