Marketing Tips Archives - Page 8 of 12

Inbound Marketing for B2B Lead Generation: How to Leverage Scientific Content to Educate, Inspire, and Reassure a Technical Audience

Inbound Marketing for Growth-Stage Life Science Companies In the B2B world, traditional outbound marketing tactics like cold calling, email blasts, and buying lists are becoming increasingly ineffective for engaging prospective customers. As Jason Amsbaugh, co-founder and CEO of Samba Scientific, bluntly states, “It’s way easier to close new business when you’ve got good leads. And […]

The Number One Reason Your Website Isn’t Converting

If you’re running a business-to-business (B2B) website, especially in life sciences, there’s a good chance that your website isn’t converting as well as it could be. The number one reason? You’re only targeting sales-qualified leads at the very bottom of the funnel. Why? Your only call to action is a “Contact Us” or similar inquiry form.

Scientific Approach to Google Ads for Life Science Marketing

Highlights: Google Search Ads are a great tool to target specific audiences and promote niche products/technologies in the life sciences. Scientific expertise is fundamental to selecting keywords and understanding customer search intent. The right mix of keywords and negative keywords to drive traffic and filter out irrelevant searches is required for effective Google search Ad […]

How to Convert Website Design into User Action

Highlights Website designers often focus on aesthetics over conversions and user actions. This misses key opportunities to promote business goals through webpage design. Optimizing strategic choices around visual hierarchy, CTAs, layouts, content presentation, and form simplicity provide an effective way to promote conversions. Using analytics to continually test and optimize page elements creates a data-driven […]