The Great Search Shakeup: Why Your SEO Strategy Needs a GEO Makeover (And Fast)
Today’s search landscape is transforming. Learn more about how strong GEO strategies can set you apart from industry competitors.
Using AI for Biotech Marketing: The Good, The Really Good, and the Just Plain Ugly
Discover how to leverage AI for biotech marketing, without losing a human touch or sacrificing scientific accuracy for the sake of efficiency.
2025’s Best Website Builder for Biotech: Comparing WordPress, Wix, Squarespace, & More
Discover the top website builders for biotech companies in 2025. Compare WordPress, Wix, Squarespace, and more with expert analysis on features, pricing, and industry-specific needs.
ADLM 2025: A Must-Attend Event for Lab Medicine Leaders
Discover what to expect at ADLM 2025 in Chicago, July 27-31, featuring plenary sessions on AI, genomics, and more, plus networking at the Clinical Lab Expo. Meet the Samba Scientific team to discuss your life science marketing needs.
A Biotech Marketer’s Guide to Compelling Life Science Content
Unlock the secrets to crafting compelling life science content that resonates with PhD researchers, lab managers, and biotech executives. Learn how to balance scientific rigor with accessibility, optimize SEO for technical audiences, and create trust-building CTAs that drive conversions in this comprehensive guide for biotech marketers.
Biotech Marketing Guide: Reducing Cost per Click in Google Ads
In biotech marketing, reducing cost per click (CPC) in Google Ads is critical for maximizing ROI. At Samba Scientific, we use data-driven strategies to optimize campaigns, including leveraging negative keywords to eliminate wasted spend, targeting long-tail keywords for qualified prospects, and improving Quality Scores with high-quality landing pages. By refining audience targeting and utilizing cost-effective Google Display Ads, we help life science companies lower CPC while driving meaningful conversions.
How to Promote a Trending Technology Without Sounding Like Everybody Else
In biotech, following trends is necessary for funding—but risks making you indistinguishable. Learn how to leverage AI, in vitro models, spatial biology, and precision diagnostics while maintaining your unique identity.
ASCO 2025: A Must-Attend Event for the Clinical Oncology Community
Join the global oncology community at the 2025 ASCO Annual Meeting in Chicago, May 30-June 3. Explore cutting-edge sessions on AI, immunotherapy, and equitable cancer care, network at career fairs and lounges, and discover innovations from exhibitors like AbbVie, Amgen, and Samba’s partners. Plan your agenda for this transformative event!
Why Scientists Make Exceptional Marketers
Why do scientists make great marketers? In this blog, we take a look at some of the unique skillsets scientists possess that make them ideal partners for your life science and biotech marketing campaigns.
The Human Side of Biotech Marketing Strategy: Bridging Science and Connection
Marketing in the world of biotechnology is anything but straightforward. It’s a complex environment where cutting-edge science meets the equally nuanced world of business communication. Here, you’re standing at the intersection of groundbreaking research and market potential, trying to translate complex scientific innovations into stories that resonate with diverse audiences, while also being mindful of […]