WEBINAR — Dec. 10, 2025 @ 11 AM ET
Integrated High-Throughput Platform for Functional Profiling of Myeloid Cells in Models of Pancreatic CancerÂ
Your advertising budget is ultimately affected by internal decisions, but we can help you get an idea of what to pitch to financial decision makers. For Google Ads and LinkedIn Ads, we developed this handy worksheet to help you calculate your investment based on the number of leads you want to generate. Interested in journal and science news outlets? We can suggest some top performers based on our expertise. We also do the legwork of acquiring media packages and looking for the highest ROI.
Just two months after launching, the services page is the third most viewed page on the website and claims 17% of all user traffic. Additionally, the downloadable brochure boasts a 22% conversion rate, half of which are new contacts and 12% of the conversions became opportunities
Your innovations are unique, and so are your business goals. Our marketing strategists and creatives meticulously craft your ad campaigns to meet your goals. Using a scientific approach, we analyze the data and iterate as needed to maximize ROI. Effective ads management increases brand awareness and lead generation by driving interest in your cutting-edge technology. We work across all ad platforms, but here’s a breakdown of Google, LinkedIn and 3rd Party Ads.
How we do it:
How we do it:
How we do it:
In two months after Samba’s optimization, our client saw their weekly ad impressions increase by almost 60% and their conversion rate quadruple to 19%. Not only were the ads being seen more — they were more engaging and more relevant to viewers. Importantly, these improvements did not require a budget increase.
In biotech B2B, Google Search and LinkedIn tend to work best. This is because researchers and procurement teams use search intent and professionals dominate LinkedIn. At Samba, we also evaluate specialty journals, association newsletters, and third-party placements when relevant.
Expect meaningful leads rather than clicks. For example, we focus on cost per qualified lead, conversion rates, and downstream pipeline value rather than just impressions. With the right setup, you’ll see clicks → landing page conversions → nurture → sales opportunities.
Initial setup (audience, landing pages, creative) might take 2-4 weeks; then optimization usually takes another 4-8 weeks to stabilize. Meaningful lead runs often begin in 2-3 months but will vary depending on budget, offer, and audience size.
Ads rarely stand alone. We integrate with content marketing, SEO, email nurturing, and CRM workflows so that ad-driven leads enter a funnel built for life sciences, not a generic B2B path. That specification ensures that your investment scales and your message remains consistent and relevant.
