Our team of PhDs and Digital Marketers pinpoints what your audience is searching for—no matter where they’re searching—and crafts content that resonates with their technical needs. Then, we align your website’s structure and messaging to turn that organic traffic and AI visibility into qualified leads and meaningful business outcomes.
Our SEO, GEO, and AEO strategies are trusted by biotech and software startups bringing cutting-edge discoveries to market, life science tools and diagnostics companies driving laboratory advancements, and pharmaceutical leaders who develop breakthrough therapies. We also support research institutions pushing the boundaries of science, as well as CROs and CDMOs streamlining drug development and manufacturing processes.
While the search landscape is shifting away from traditional search engines, core SEO fundamentals are still an essential foundation for your virtual presence.
As Search enters an AI-driven era, visibility also depends on how well your content is understood by answer engines and generative models. Researchers increasingly get direct answers from tools like ChatGPT, Perplexity, and Google’s AI overviews rather than scrolling through links. Our GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) services are built for the shift toward “zero-click answers.”
We structure your site’s content so AI models can easily crawl, parse, and cite it correctly, then reinforce it with copy formats that LLMs favor, such as FAQs, tables, Schema, and bulleted lists. Every element is designed to signal expertise and trust, not just keyword relevance.
To ensure that your life science content is cited by AI engines, you need to provide it with clear, structured content, including:
Structured Data Markup
Explicitly label what your content is about
Clear Hierarchical Headings
Organize information in a logical way that’s easy to follow (H1, H2, H3)
Direct Answers to Questions
Place your knowledge prominently on the page to address user queries
Tables, Bulleted Lists, & Numbered Steps
Organize your data in a way that can be easily extracted in AI citations
Explicit Definitions
Provide clear meanings for your technical terms to show your expertise
Citations & References
Establish credibility by linking your claims to reliable, trusted sources
The more structured your content is, the easier it is for AI to understand, extract, and cite it.
Bonus: These best practices also boost SEO, keeping you above your competitors across the full search landscape.
We go beyond vanity metrics. Our SEO and GEO reporting focus on what drives your business forward, helping you reach the right researchers, procurement teams, and decision-makers wherever they search. We measure:
See how Samba Scientific’s SEO strategy helped a global CDMO increase organic traffic, improve search visibility, and generate qualified leads. Discover how data-driven SEO can drive real growth for your business.
Biotech and life science SEO demands deep subject matter accuracy, rigorous regulatory understanding, and industry-specific keywords. At Samba, our team of PhD-level scientists and SEO experts align your site structure, content, and authority signals to reach relevant decision-makers in the life sciences field.
SEO in the life science space typically requires a longer runway than simpler B2B niches because of technical content, lengthy review cycles, and regulatory or scientific review requirements. You may begin seeing improved keyword visibility in 3-6 months and meaningful lead generation in 6-12 months depending on your starting point.
Our process includes a full site audit, indexation and crawl-error correction, speed and mobile performance optimization, schema and structured data implementation, copy updates, and internal link architecture tailored for biotech audiences. Then, we monitor and refine over time.
We begin by decoding what your ideal buyers (researchers, procurement, lab managers) are typing. Then, we map high-value keywords into content that meets their intent (educational, evaluation, purchase). This helps your website become a trusted resource for the life science community and drive organic leads.
Rather than vanity metrics, we focus on lead gen metrics that matter: qualified leads from organic search, keyword visibility for industry terms, time on page for technical assets, downloads of gated content, and high-quality backlinks from trusted life science platforms.
Because our team includes PhD-level scientists and expereinced marketers who specialize in life science, every piece of content is reviewed for both scientific accuracy and SEO value. That dual lens ensures that you’re credible in your market and discoverable in search.
SEO helps life science companies attract highly qualified prospects by ensuring that your website appears when researchers, clinicians, and decision-makers search for specific solutions, technologies, or scientific information. By optimizing for industry-specific keywords and creating authoritative content around your expertise, you’ll capture visitors actively seeking answers, which turns organic search traffic into valuable leads.
No! GEO complements and builds upon SEO fundamentals rather than replacing them. Companies that succeed are implementing a “marketing trinity” approach: maintaining strong traditional SEO foundations, implementing Answer Engine Optimization (AEO) for featured snippets and voice search, and adding GEO strategies for AI citations. Integrated approaches that combine all three methodologies yield 50% better visibility across channels compared to focusing on just one.
Very urgent. Industry predictions suggest a 25% decline in traditional search by 2027. Being omitted from an AI answer is now equivalent to ranking on page 10 of Google. Early adopters of GEO strategies are establishing positions in AI-generated results before the space becomes overly competitive. The brands that start implementing comprehensive GEO strategies now are already seeing compound benefits as their content gets increasingly cited across multiple AI platforms.
