It’s no secret that the way we engage with brands and make purchasing decisions has changed drastically in the last 5-10 years. Inbound marketing is a new approach that addresses this shift in the customer experience, helping businesses adapt to the fast-changing needs of their audience and develop authentic, long-lasting relationships.
Inbound marketing is a strategic, systematic approach to lead generation focused on attracting customers by creating valuable experiences that serve your audience, rather than by the brute force tactics of traditional outbound marketing. This methodology earns compounding trust and attention over time, drawing customers in on their terms.
At Samba Scientific, inbound marketing for life science and biotech companies is at the core of what we do. Rather than fight for your potential customer’s very limited attention in a noisy world, we believe in attracting by providing consistent, relevant, and helpful content, engaging with them in a way that adds continuous value at every stage of their journey.
The inbound methodology turns strangers into customers and promoters of your business via three stages: attract, engage, and delight. Samba partners with Hubspot, the thought leader in the inbound marketing world, to provide tools, automations, and services for every stage.