How to Write Customer-Centric Content that Converts
Quick Tips Customer-centric content is a great way to engage with your current and protective customers. It shows your customers you can understand their challenges and provide actionable solutions to the problems they encounter. Customer-centric writing for biotech and life science companies Writing customer-centric content for life science companies can feel overwhelming. Having content that […]
Biotech Marketing 101: How to Add Users to Google Analytics
Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing professional than Google Analytics (GA). Having the ability to make data-driven decisions to improve conversion rates, bounces rates, click-thru rates…etc. Google Analytics is the gold standard of free tools to […]
Biotech Marketing 101: How to Add Users to Google Ads
From video to display to search ads, Google Ads can help you drive results Google Search gives you the ability to target certain keywords and then show ads in the search results. Google Ads can also serve display ads across Google and advertising partners in order to target particular audiences or retarget site visitors. This […]
Biotech Marketing 101: How to Add Users to Google Tag Manager
Add users to Google Tag Manager in a few clicks. This step-by-step guide walks biotech marketers through permissions and account access.
Biotech Marketing 101: How to Add Users to Google Search Console
Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want […]
Biotech Marketing 101: How to Add Users to LinkedIn Campaign Manager
How to Add Users to LinkedIn Campaign Manager and Your Company Page If you’re managing LinkedIn advertising for your organization or collaborating with an agency, it’s essential to grant the right access to team members. This guide walks you through adding users to both your LinkedIn Campaign Manager account and your Company Page. Before you […]
5 Tips for a Successful Life Sciences Webinar in 2025
With the right plan, your next webinar can better connect to your target audience With the on-going need for social distancing, most industries have turned to online webinars and virtual conferences to substitute for in-person engagement. While some industry segments struggle to maintain interest in these types of events, the life science sector has continued […]
5 Ways to Repurpose Your Life Science Content
Repurpose life science content into new formats, reach fresh audiences, and extend the value of every asset with these five practical tactics
Whitepapers: The Multiuse Tool for Lead Generation
Whitepapers for lead generation remain a multi-use tool. Learn how to create and use them to capture and nurture qualified biotech leads.
Why Biotech Companies Continue to Find Success with Scientific Webinars
Scientific webinars keep driving success for life science companies. See why they remain a reliable channel for leads, authority, and reach.