Biotech Marketing 101: How to Add Users to Google Search Console
Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want […]
Biotech Marketing 101: How to Add Users to LinkedIn Campaign Manager
How to Add Users to LinkedIn Campaign Manager and Your Company Page If you’re managing LinkedIn advertising for your organization or collaborating with an agency, it’s essential to grant the right access to team members. This guide walks you through adding users to both your LinkedIn Campaign Manager account and your Company Page. Before you […]
5 Tips for a Successful Life Sciences Webinar in 2025
With the right plan, your next webinar can better connect to your target audience With the on-going need for social distancing, most industries have turned to online webinars and virtual conferences to substitute for in-person engagement. While some industry segments struggle to maintain interest in these types of events, the life science sector has continued […]
5 Ways to Repurpose Your Life Science Content
Repurpose content to bring a better return on your initial investment. Smart and focused life science content marketing is more important than ever. When you invest time and money into generating the right kind of content you should not stop there. Reiteration of the content into multiple forms helps reach additional audience members, builds your […]
Whitepapers: The Multiuse Tool for Lead Generation
On today’s playing field whitepapers don’t seem as sexy as videos or e-books. However, they play a critical role in lead generation. More and more businesses are recognizing the power of whitepapers. They can boost their company’s authority in their industry, increase their prospect’s trust, and in turn generate higher quality leads. However, only spending […]
Why Biotech Companies Continue to Find Success with Scientific Webinars
With the need for social distancing, most industries have turned to online and virtual events. Like scientific webinars and virtual conferences to substitute for in-person engagement. In our experience in the life science community demonstrates continued success with scientific webinars. In terms of attracting audiences and facilitating active participation webinars are a viable option. Life […]
Webinar Promotion: 7 Ways to Increase Your Registrations
You finally got all of your content together and built your presentation for your target audience, but you’re unsure how to execute webinar promotion. Not to worry, we can help you get as many possible to register for your webinar with these seven easy strategies. Here are 7 strategies to increase your webinar registration and […]
Improve the Audience Experience of Your Life Science Webinar
Quick Tips In-person conferences and professional development seminars are not part of our current reality. It’s uncertain when they will resume, and we’ve quickly become accustomed to an endless parade of webinar invitations filling our inboxes. Assuming you’ve already engaged an audience who’s primed and ready to attend your webinar – how do you make […]
Unlock Your Company Potential: Challenger Brand Edition
Quick Tips A challenger brand is defined as a company that’s neither the market leader nor a niche brand, but one individualized by their intention to expand beyond conventional resources and expectations. Challengers assess the market and create a product or service that fulfills the downfalls of the current leading brand. Ideally, every brand would be […]
Meaningful Gated Content for Lead Conversion
These days, sales and marketing teams are getting more creative about capturing qualified leads. They can’t wine and dine clients at conferences, so inbound digital marketing with quality gated content is more important than ever. Depending on the tastes of your audience [OR buyer persona] there are several lead capturing content areas to consider. 1. […]