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Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Complete Guide to HubSpot Lead Scoring for Biotech Marketers

Highlights: Prioritize sales efforts: Lead scoring involves assigning points to leads based on criteria like demographics, behaviors, and engagement to identify hot vs cold leads. This allows sales and marketing teams to focus efforts on the most promising accounts.  Two different lead scoring approaches: HubSpot offers both manual lead scoring where you define the criteria, […]