Effective Lead Generation Strategies to Fill Your Sales Funnel
Highlights Effective lead generation strategies will attract, engage, and convert new leads to customers. Attract new visitors by creating valuable content, featuring it on your website, and promoting it on channels frequented by your target audience. Gate your content using simple lead generation forms to collect contact information that allows your sales team to nurture […]
Collaboration is Easy With MarkUp
Highlights MarkUp is an online tool for creating editable, shareable documents for review MarkUp files retain the function and context of interactive assets for review Collaborate and collect feedback in a single file A simple tool to collect feedback on interactive website and graphic design projects Collecting Feedback on Interactive Projects Shouldn’t Be So Hard […]
Finding and Getting the Perfect Key Opinion Leader (KOL) to Commit to Your Next Webinar
Quick Tips A key opinion leader can be a valuable asset to any marketing strategy. They can help support your brand’s reputation and assist in the creation of enticing and targeting content for prospective customers. However, securing an expert in both the field and your product can be challenging. What is a Key Opinion Leader […]
The Biotech Marketer’s Guide to Creating Engaging Social Content
Highlights Identify the audience’s barrier to buying or pain points Use identified pain points to quickly grab attention Keep content short and easily digestible Provide a clear call-to-action Know the creative constraints specific to the social platforms Understand your audience’s barrier to buying or pain points Engaging social media for biotech companies will motivate your […]
Biotech Marketing 101: How to Add a User to Your Facebook and Instagram Ads Account
Quick Tips: Social media management can be overwhelming. Adding others, such as internal social media managers or external marketing agency personnel, to help manage your social media accounts can efficiently use your time and resources. Meta’s business manager account can be a powerful tool to manage your Instagram and Facebook ads’ potential. For many B2C […]
Biotech Marketing 101: How to Add Users to Google Analytics
Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing professional than Google Analytics (GA). Having the ability to make data-driven decisions to improve conversion rates, bounces rates, click-thru rates…etc. Google Analytics is the gold standard of free tools to […]
Biotech Marketing 101: How to Add Users to Google Ads
From video to display to search ads, Google Ads can help you drive results Google Search gives you the ability to target certain keywords and then show ads in the search results. Google Ads can also serve display ads across Google and advertising partners in order to target particular audiences or retarget site visitors. This […]
Biotech Marketing 101: How to Add Users to Google Tag Manager
Google Tag Manager speeds up a plethora of processes Google Tag Manager (GTM) takes the embed code from Google Analytics, Google Ads, HubSpot… etc., and combines them into one code to prevent your website from submitting multiple, redundant HTTP requests, which can lead to slower site speeds and reduced SEO. GTM is a free tool […]
Biotech Marketing 101: How to Add Users to Google Search Console
Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine When it comes to improving the search metrics of your site, Google Search Console (GSC) is where you need to start to be able to develop a plan to get to where you want […]
Biotech Marketing 101: How to Add Users to LinkedIn Campaign Manager
LinkedIn’s Campaign Manager is consistently rated as one of the best platforms for B2B lead generation With over 65+ million decision-makers on the platform, LinkedIn has been rated one of the best platforms for B2B lead gen for years. Like Facebook, you can upload audiences that meet your criteria. With LinkedIn you can target by […]
