What is a Key Opinion Leader and what do they do? A Key Opinion Leader, or KOL, is an expert or group of experts within a specific niche that has
The Biotech Marketer’s Guide to Creating Engaging Social Content
Quick Tips Identify the audience’s barrier to buying or pain points Use identified pain points to quickly grab attention Keep content short
Biotech Marketing 101: How to Add a User to Your Facebook/Instagram Ads Account
Meta's business manager account can be a powerful tool to manage your Instagram and Facebook ads' potential. For many B2C and even B2B
Biotech Marketing 101: How to Add Users to Google Analytics
Google Analytics is the gold standard when it comes to free tools to get the job done. There is nothing more powerful to a marketing
Biotech Marketing 101: How to Add Users to Google Ads
From video to display to search ads, Google Ads can help you drive results. Google Search gives you the ability to target certain keywords and
Biotech Marketing 101: How to Add Users to Google Tag Manager
Google Tag Manager speeds up a plethora of processes. Google Tag Manager (GTM) takes the embed code from Google Analytics, Google Ads,
Biotech Marketing 101: How to Add Users to Google Search Console
Search Console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine. When it
Biotech Marketing 101: How to Add Users to LinkedIn Campaign Manager
LinkedIn's Campaign Manager is consistently rated as one of the best platforms for B2B lead generation. With over 65+ million decision-makers