Marketing and Media for Life Science Brands
Major industry conferences provide opportunities for the critical exchange of ideas, introduce new research, and are occasions to connect with esteemed colleagues and both current and potential clients. Often connections occur at networking events sponsored by individual companies in various niches. However, traditional networking parties are often siloed and have small audiences, limiting their effectiveness.
So, we decided to throw THE party of AMP 2019.
To expand the reach of traditional conference networks, Samba Scientific conceptualized and hosted the unforgettable conference-wide party of AMP 2019. Through reaching out to noncompetitive, complementary sponsors, Samba Scientific successfully generated 400+ leads and magnified brand awareness with one memorable event.
Samba Scientific is proud to host a memorable event to generate lasting and durable brand awareness. In sponsoring a larger joint party, organizations are introduced to greater actionable leads beyond their usual network, all at lower cost than a traditional company party. The AMP After Party event generated an impressive 400+ leads for our sponsors, with 200+ event attendees. From self-reported titles, 60% of attendees were senior or director-level in their organization.