Case study

AMP 2019 After Party



Major industry conferences provide opportunities for the critical exchange of ideas, introduce new research, and are occasions to connect with esteemed colleagues and both current and potential clients. Often connections occur at networking events sponsored by individual companies in various niches. However, traditional networking parties are often siloed and have small audiences, limiting their effectiveness.

So, we decided to throw THE party of AMP 2019.

Location: Hard Rock Cafe

Theme: 90’s

Sponsors: Pillar Bioscience + NanoStringTechnologies

Our mission

To expand the reach of traditional conference networks, Samba Scientific conceptualized and hosted the unforgettable conference-wide party of AMP 2019. Through reaching out to noncompetitive, complementary sponsors, Samba Scientific successfully generated 400+ leads and magnified brand awareness with one memorable event.


  • Host a memorable afterparty
  • Generate greater brand awareness
  • Grow leads for the sales team

As hosts we...

Arrange: theme, venue, and entertainment
Create: co-branded and individual marketing materials
Promote: through applicable channels
    • E-mail, social media, conference signage
Attract: with incentives
    • Drink tickets, swag
Compile: results
    • Leads list and attendance metrics


Event ROI

Samba Scientific is proud to host a memorable event to generate lasting and durable brand awareness. In sponsoring a larger joint party, organizations are introduced to greater actionable leads beyond their usual network, all at lower cost than a traditional company party. The AMP After Party event generated an impressive 400+ leads for our sponsors, with 200+ event attendees. From self-reported titles, 60% of attendees were senior or director-level in their organization.

    • Titles captured: CEO, COO, CSO, Bioinformatic Director, Clinical Scientist, Lab Director
    • 60% industry attendees
    • 40% instutite or academic attendees





Want to partner for a future event?

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